Although out of the public eye for some time now, Zig Ziglar’s passing away yesterday was still a shock to many. As a teen, I can recall seeing him speak to a large audience in a venue in Tampa. Even then, I realized this man had something to say. He sparked interest in me to be an effective and productive person in my business and personal life. What can you say about a legacy, an icon for the world that continues to inspire people to achieve their best while encouraging others to do the same along the way.
Zig Ziglar who started his motivational speaking career in his 40′s, published 30 books and spoke to thousands along the way. His way with words made him one of the most quoted speakers. His quote, “Failure is a detour, not a dead-end street” has been engraved into the minds of many who directly listened to him or followed others that did. Before social media, there was good old fashion word of mouth and traditional media outlets. Ziglar’s words were shared exponentially. He has been setting trends within the business community for decades through presentations. Meeting presidents and dignitaries around the world was a part of his life and if those high profile individuals could share their experiences, we would see his positive effects constantly being spread to others. His death and the news of it going viral through Twitter, Facebook, Google and Yahoo, simply shows Ziglar is still able to and will continue to trend.
So many lessons can be learned and expounded upon with his life and teachings, but a huge one from a marketers perspective would be that when you have a solid brand you’ll never stop trending.
Do you have any in-person memories or even ones from recorded lectures you would like to share?
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.