To Honor or Not Honor a Coupon

A recent experience by someone close to me really sent my marketing mind in a tizzy. I was in shock to see how even a larger “small” business with thousands of customers could handle a situation poorly. Ready to hear what perplexed me? For purposes of this story, let’s call the main character Jon. One … Continue reading

Top 10 Social Media Posts for 2012

There are more and more consultants targeting businesses to contract out their social media services. Over the past couple of weeks, I’ve noticed a large number of these “social media” marketing companies violating terms of use for Facebook and Twitter. Of course to those who do not know some of the basics, you could find yourself paying … Continue reading

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