Big Facebook Change for Business Owners Jan 15

Don't let your images get you into trouble, now. Above Promotions Company. Tampa, FL January 15, 2013.

Don’t let your images get you into trouble, now. Above Promotions Company. Tampa, FL January 15, 2013.

So after months of hearing, you need to use images to get people to become more active on your Facebook Business Page, Facebook decides to regulate what you put on those new images beginning January 15, 2013.

If you can recall last year, I shared with you about not getting into trouble over Facebook Cover Photos, it appears as though the updates to the Ad Guidelines and Page Terms of Use have changed once again. We learned last March you were not permitted to use call to actions, list sales amounts, request likes or shares and put contact information on cover photos. Most of us went along with the rules, but this one goes a step further and will challenge how you update and use all images on your fan page.

Take a look at the exerts below for the new changes for those who use the fan pages for their business or organization.

Ad Guidelines Section III.D now says:

“Ads and sponsored stories for News Feed that originate from Pages may not include images with more than 20% text.”

Pages Terms Section III.B reads:

Covers may not include:

i.    images with more than 20% text;
ii.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v.    calls to action, such as “Get it now” or “Tell your friends.”

To break this down, this means that cover photos like this one below will not be accepted during the upload process to your business page.

Above Promotions Company. Tampa, FL 2013. www.abovepromotions.com. Old Facebook Cover Photo Image.

Above Promotions Company. Tampa, FL 2013. http://www.abovepromotions.com. Old Facebook Cover Photo Image.

Now it is important to note that this change is for any pictures uploaded to your business page by you or your administrators for the page.

So what do you do now? Well you keep uploading images. Just leave and reduce the text greatly like below.

Above Promotions Company. Tampa, FL 2013. www.abovepromotions.com. New Facebook Cover Photo Image.

Above Promotions Company. Tampa, FL 2013. http://www.abovepromotions.com. New Facebook Cover Photo Image.

 

You’re going to have to get creative when it comes to your cover photo images and even those images you use to pay to advertise within your news feed posts and sponsored story ads as well. In other words, don’t give up just yet. You also have the option of:

  • using the description field to provide some details you may have wanted to use on an image,
  • finding an image that is completely awesome and tells your story for you,
  • uploading an image of text you want to appear without using a text layer on the image,
  • or uploading an image to your news feed with a ton of text and hope your viewers can see it without you promoting it.

But really, don’t worry. Just adjust your scope and social media campaign. Besides, good advertisement these days is more in what people see than what you say.

Facebook is crafty at this marketing game and I like to advise our clients err on the side of staying out of Facebook jail.

What do you think of the changes? Are you ready to quit Facebook? Or will you play their game with new rules?

Please leave your thoughts and comments below. They may be used in the future for another article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

 

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