Crossroads: Change Content or Change the Audience
Recently an event Above Promotions Company was co-sponsoring was cancelled due to slow registration. Can you imagine that? A company with a proven track record of helping to sell out events and increase sales at them not being able to quickly fill an event? It was in reality a blow to the ego. Had we … Read more
To Honor or Not Honor a Coupon
A recent experience by someone close to me really sent my marketing mind in a tizzy. I was in shock to see how even a larger “small” business with thousands of customers could handle a situation poorly. Ready to hear what perplexed me? For purposes of this story, let’s call the main character Jon. One … Read more
Poll Time: No More Political Ads
The image is a bit big, but it’s probably comparable to the joy we all feel about not being bombarded with political ads. Those of us in swing states are truly happy. According to the Washington Post, almost $1 billion was spent on political ads. It’s hard for many to think of it as … Read more
