5 Things to Consider When Updating Your Brand’s Name

    It’s rough being a woman in business. Especially when you are single when you launch your company/brand. Because the day will come for many of us to have to change our name. We see numerous celebrities simply keep their name while a few do make the switch. So do you create the¬†hyphenated birth … Continue reading

3 Tips to Keep Your Customers in Love with You

Great Customer Service goes a long way. Image by Thad Zajdowicz. Above Promotions Company. Tampa, FL

As each January arrives, many businesses spend time reviewing their publicity and marketing campaigns for the year along with budgets. By February, they are knee-deep in their creative development¬†or executing their plans. However, during the month of February, it’s a great idea to review your customer service strategies. We have all heard it over and … Continue reading

Can a Crisis Undo Rebranding Efforts by Radio Shack?

In the electronics business, you are only as good as the newest product you are selling. A company with close to 100 years in the business is bound to fall behind at some point in time. For them the past few years have been an attempt to just catch up in order to compete with … Continue reading

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