3 Things to Focus on to Win with Back to School Campaigns

As many businesses are making the final turn out of summer, some of you may be wondering “how can I increase sales now while waiting on the holiday season?” Whether you have kids or not, it is easy to see the shift move from summer vacations to fall clothes and school supplies. According to the … Continue reading

12 Ways to Take Advantage of the World Cup

  No matter the country being broadcasted around the world during the 2014 FIFA World Cup, millions are talking online about the outcomes or predictions of each match. For many brands, this is the Christmas in July that only comes around every four years. Showing support for the sport has become a huge part of … Continue reading

5 Things to Consider When Updating Your Brand’s Name

    It’s rough being a woman in business. Especially when you are single when you launch your company/brand. Because the day will come for many of us to have to change our name. We see numerous celebrities simply keep their name while a few do make the switch. So do you create the¬†hyphenated birth … Continue reading

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