5 Things to Consider When Updating Your Brand’s Name

    It’s rough being a woman in business. Especially when you are single when you launch your company/brand. Because the day will come for many of us to have to change our name. We see numerous celebrities simply keep their name while a few do make the switch. So do you create the┬áhyphenated birth … Continue reading

Billions Still Couldn’t Keep Negativity Away from Facebook and WhatsApp

In public relations, it’s not always about what is being said, but about what is being said. Yep. Catch that if you can. When the news broke online about Facebook acquiring WhatsApp for $19 billion in stocks, shares and cash (up from the $10 billion offered by Google), I along with many others in the … Continue reading

Paid, Owned and Earned Media: The Successful Knockout Combination

Paid Earned and Owned Media - The Successful Knockout Combination

There is so much noise going on in the world today. Consumers have numerous social media channels, blogs and even traditional media feeding them with entertainment, information and loads of advertising in between. Even within the business community of experts, there is so much information being shared it has become┬ádifficult to find the one voice … Continue reading

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