Billions Still Couldn’t Keep Negativity Away from Facebook and WhatsApp

In public relations, it’s not always about what is being said, but about what is being said. Yep. Catch that if you can. When the news broke online about Facebook acquiring WhatsApp for $19 billion in stocks, shares and cash (up from the $10 billion offered by Google), I along with many others in the … Continue reading

Can a Crisis Undo Rebranding Efforts by Radio Shack?

In the electronics business, you are only as good as the newest product you are selling. A company with close to 100 years in the business is bound to fall behind at some point in time. For them the past few years have been an attempt to just catch up in order to compete with … Continue reading

3 Topics with these 4 Tips = Winning at Social Media During the Super Bowl

Millions of people tune into the NFL’s Super Bowl every year. If you’re not having a party, then perhaps last week’s tips of 4 Ways to Take Your Super Bowl Party Digital may not help you for this weekend. However, this week’s tips will give you three topics to help you increase engagement and win at gaining new followers … Continue reading

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