To Honor or Not Honor a Coupon

A recent experience by someone close to me really sent my marketing mind in a tizzy. I was in shock to see how even a larger “small” business with thousands of customers could handle a situation poorly. Ready to hear what perplexed me? For purposes of this story, let’s call the main character Jon. One … Continue reading

NBC and ABC Exposed for 911 Call and Video Image with George Zimmerman

NBC, who is also facing backlash from the Sarah Palin guest co-host stint on the TODAY Show, is now facing the court of public opinion once again for editing a 911 call placed by George Zimmerman prior to him shooting Trayvon Martin. Not only is NBC in question, but ABC as well for releasing raw … Continue reading

The Super Bowl: It’s Never Just a Sporting Event

While we originally planned to discuss the various commercials that aired during the Super Bowl last Sunday and which ones were fan favorites, it became clearer that there was so much that the public had to say about the evening instead of the game.  So let’s recap: Racy ads under scrutiny.  Teleflora, Toyota, M&Ms and … Continue reading

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