30 Days without a Facebook Fan Page Post

Truly, I didn’t plan for us to test, fast or boycott posting to our Facebook fan page for 30 days when we mapped out our editorial calendar at the beginning of the year.… Continue reading

Google Hangouts or Blab.im… Decisions…Decisions pt 1

  It’s sleek. It’s what the cool kids are using or where they are hanging out. And who doesn’t want to be cool? Or better yet, who doesn’t want their brand to be… Continue reading

How to Sell Like Cookie on Fox’s Empire Show

Millions of viewers tune into Fox’s new show Empire created by Lee Daniels and Danny Strong. Each week, people are glued to the set. Some watch it for the relatable family drama or… Continue reading

Don’t Give Up on Blogging

  As society continues to move towards becoming relying on digital things and spend more time online, it is becoming easier for brands to go straight to the public. One of the most… Continue reading

5 Things to Look for When Hiring a PR Agency

  I recently had a chance to meet with a potential client who is searching for a publicist. With each of these types of meetings I am able to learn more about what… Continue reading

How to Brag on Your Brand Like Justin Timberlake

  It’s funny how human emotions can conflict us at times. We work hard to make a name for ourselves and yet shy away from sharing our accomplishments. Why can’t we just state… Continue reading

The War In Christmas Marketing

  It goes without saying that commercialism of the holiday season is at an all time high. One needs no further proof of this than the REI Black Friday announcement, the TJ Maxx… Continue reading

How to Hijack a Hashtag Like a Boss!

  Let me be clear. Successfully hijacking or newsjacking (our internal definition – attempting to tie or takeover a current news topic for the purpose of marketing your brand or cause) a hashtag is… Continue reading