October 6, 2011
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[Tampa, FL] Josephina Martinez and Caterina Showalter make up the dynamic mother daughter duo and put the JC in JC’s Boutique and Alterations located at 1308 S. Dale Mabry Tampa, FL. On Wednesday, October 12, 2011 from 7 pm to 10 pm, the owners of this popular South Tampa shop known for being “South Tampa’s Most Affordable Boutique” will host a 1 Year Anniversary Party.

In a time when shoppers are cognizant of where to get the best unique options mall stores don’t offer and getting those options at a great rate, JC’s Boutique is a place many fashionistas in the Tampa Bay area visit for great deals. “We know our customers shop around. Typically their first visit to us includes a story of how they paid more for the exact same item elsewhere and how they like the options of other items not seen in the area”, states Caterina. “After their first shopping experience they become family.”

This family like environment for customer is easy to see. Most customers call Josephina, either “Momma Josie” or “Momma J”. As a seamstress of over 40 years who was educated in dress making in Milan, she knows how an article should fit on a body. Many in this region have called on Momma J’s experience for alterations or fashion creations. Her work has been called upon by music artist, Phil Collins and other notable attorneys and politicians in the area.

Being surrounded by this type of talent, Caterina also known as “Cat” to her customers, Cat also found her own desire for fashion through designing belts. Her fashion line, Ruztic, was developed through her love for horse riding. After tinkering with leather straps for a horse, she found a niche that has proven to be practical and trendy. As a belt designer whose items have been purchased and sold across the U.S. and shipped internationally to Australia, Cat has definitely seen her round of success as well.

As the two of them merge their passion for fashion under one house, JC’s Boutique & Alterations, they have found a synergy to creating a successful business servicing the community at great prices. This anniversary party not only celebrates a new small business surviving in this tough economy, but also family and items at affordable prices.

Attendees of the 1 Year Anniversary Party can expect a brief fashion show, free food, drinks and opportunities to win gift certificates from businesses within the South Tampa community as well as a free in store styling by fashion image consultant, Tamy Lugo of vStylist.

For more information on this free public event, please email or call (813) 205-1841.


JC’s Boutique and Alterations is South Tampa’s affordable boutique. Specializing in offering stylish clothing without breaking the bank; most items sold are under $75. Same day alterations are available for items at reasonable prices without sacrificing the quality of work regardless if they were purchased at the store. Pieces have been featured on Fox 13’s Good Day Tampa Bay and in other various media outlets and photo shoots.