Wednesday’s Question: Should I discount

Wednesday’s Question: Should I discount my CUSTOM items for the holiday season? Not unless they are seasonal items. I know this is against what you’re seeing the big stores do, but let’s look closer. Many stores use a pricing strategy called “loss” leader items. They offer a crazy deal on a few items in limited supply to customers. Look for your low leader or create one. Always be careful of cheapening your brand.

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The basics still work. There are just si

The basics still work. There are just simply new ways to incorporate them. So don’t abandon great customer service skills to focus only on the latest gimmick. A great marketing plan has many sides. Contact us today to discover them. http://www.abovepromotions.com