Wednesday’s Question: Should I discount

Wednesday’s Question: Should I discount my CUSTOM items for the holiday season? Not unless they are seasonal items. I know this is against what you’re seeing the big stores do, but let’s look closer. Many stores use a pricing strategy called “loss” leader items. They offer a crazy deal on a few items in limited supply to customers. Look for your low leader or create one. Always be careful of cheapening your brand.

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