Day 3 of the Journey – 12 Tips for Marketing in 2012

So there has been some discussion on various social media sites and posts as to why each tip is being posted daily.  Here’s why….

How do you eat an elephant?  One bite at a time.  Tackling and reviewing your marketing plan must be reviewed and digested from many angles.  Reading a list of 12 tips would then be processed like reading an article on the best restaurants or shops in your neighborhood.  You would read the list, but not mentally plan for change.  And in 2012, we desire great change for each of you.

So hang on for the ride.  We guarantee you will not regret it!

Tip #3

Gather and share relevant testimonials. 

Most people are hesitant in trying something new, especially when their family or money is involved.   Give them a reason to trust you.

Display or provide testimonials of previous customers who fit your targeted demographic.  Oh and let’s not forget, the more positive comments you share, the more likely you are to drown out the random innocent or false complaints that are spread on and offline.

If you don’t believe in the power of a relevant testimonial, well we’ll just turn to Kellie McRae of   In a recent statement about the Creative Director of Above Promotions, “Always sharing good stuff that will help small businesses grow, she’s got her finger on the pulse of PR.” 

See you tomorrow!