Day 4 of the Journey – 12 Tips for Marketing in 2012
It’s the first Friday of the new year! Woohoo! Hopefully you have been able to not only catch up from the holidays, but have also had some time to review your current marketing plan and strategy.
If you’re like some of the others with whom we’ve received positive feedback thus far on our journey, your brain is in overtime on how to ensure every area of your business is prepared for success this year. If you’re stuck and still unsure, reach out to fellow business owners. And if you don’t know any personally or have not done so yet, you’ll want to by the end of today.
Ever wonder how certain strip malls succeed or community events always sell out? Today’s tip will answer your lingering question.
Enjoy today’s tip and enjoy the weekend!
Network and build partnerships.
Find people who can complement your services or product and build healthy alliances with them. Share leads. Think reciprocity. It’s the most economical way to gain new customers.
For example, if you own a shoe store, partner with the local cobbler. If you own a salon, gain an allegiance with a hair supply store.
Also, consider strategic partnerships for promotional events to extend your reach. When one eats, the whole tribe eats.
(Be sure to conduct due diligence so your partnership does not harm your existing image.)