Can a Crisis Communication Strategy save Cpt Francesco Schettino?
Well this was a question we posed, prior to the release of the coast guard tape where he refused to get back on the ship, per Huffington Post‘s report from the Associate Press. (http://www.huffingtonpost.com/2012/01/17/costa-concordia-cruise-ship-audio-francesco-schettino_n_1210920.html?ref=mostpopular)
The audio says a lot, but there is still room for him to develop a strategy for future press and during his looming investigation.
What do you think?