Free counseling and a 30% discount on a future cruise??? Is this enough or even worth the offer?
Many stories have surfaced from this tragic incident, yet the official face (spokesperson) of the company has failed to be a memory in those who watch the story unfold. This lack of face time to the public has made it harder for the public to accept an offer of counseling and a discount on the next trip on their cruise line.
Their lack in speed to the public is only fueling the angst of the offer of a 30% discount and counseling. This is an opportunity for them to go back and immediately improve their crisis communication plan.
What do you feel is a viable offer? What do you expect to hear from the company to help encourage you to provide faith in their brand again?
Does your company have a plan? Do you need us to help you update it? Let us know. (http://www.abovepromotions.com)
Survivors of Costa Concordia tragedy offered 30% discount on their NEXT cruise