Today is Valentine’s Day. Or is it? At least that’s what the calendar says.
Whether you celebrate the day or not we know for many it’s a day of constant reminders of love being shown through thoughtful or last minute gifts. This year you may feel like everywhere you turn today is another reminder of the “holiday for lovers”. Constant hearts being thrown in your face and you wonder if this year there are even more. Please don’t think you’re going crazy. You’re not! There are more hearts everywhere. And with the information we will share below, you’ll understand why we now call today, Happy Retailer’s Day!
According to the National Retailers Federation, their 2012 Valentine’s Day Consumer Intentions and Actions survey, revealed that today alone will yield a very nice return for businesses since the Christmas holiday season. The average person celebrating the holiday will shell out $126.03, which is up 8.5 percent over last year and the highest in the survey’s 10-year history. The spending for today is expected to reach $17.6 billion!*
From spouses to domestic relationships, family members and friends, the average dollar amount each will spend has increased. And don’t think that the animals have been forgotten. The average person will spend about $4.52 on their pets.
Now with this in mind, we do hope our retail followers are fully prepared for online sales and their websites are tablet and smartphone friendly. The same survey states, “more than half of all tablet owners (53.8%) will use their device to research products, compare prices, redeem coupons, look up retailer information or purchase products. Four in 10 (40.4%) smartphone owners will use their mobile device to do the same.”
So no. You’re not going crazy. Businesses have positioned themselves to rake in some of the billions expected to flow in our economy today. Just hold tight a few more hours and this will all be over.
Happy Retailer’s Day!
*Official NRF release of data http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1304