Over the past few months it has become more and more evident that the dark humor comments made years ago by celebrities and companies is no longer “in”.
Looking back at Roland Martin’s comments on Twitter the night of the NFL Super Bowl a few weeks ago, the opinion of a group showed jokes of physically touching someone because of their likes is not acceptable. Last week another group pushed Target to remove the “stalker” Valentine’s Day card from its shelves. (See video here.)
What made its way to the forefront is the voice of the people. It’s no longer a matter of saying what one thinks in a sarcastic tone and it be accepted by those who hear it. Does this shift in sensitivity have you concerned? Worried about your company’s message? Feel free to contact us to discuss your current brand’s spokesperson, product and ads.