Just how concerned would you be about your brand? Are you willing to ask one of your most loyal fans to stop being a loyal fan? What if your loyal fan was making money being associated with your brand without your consent?
When you read Clipper Darrell’s (Darrell Bailey) blog one would think, “wow, just how far will NBA team owners go.” (See blog here titled, “I AM Devastated“) You see, Mr. Bailey has been a long time fan of the Los Angeles Clippers. (Less time than I’ve been an Orlando Magic fan by the way. Go Magic!) He is one of the most notable fans according to friends who live in the area. So why would management of a franchise team who is just beginning to gain notoriety again be upset and want Mr. Bailey to no longer be “Clipper Darrell”? Wouldn’t it help the team to have the extra marketing help with Mr. Bailey as a brand ambassador?
Before putting in some calls to contacts within the NBA, I ventured out on the internet to a few favorite basketball fan sites. Low and behold, BallerStatus.com and ESPN.com had the full scoop on the story. (I love it when my two passions collide: basketball meets marketing.)
In summary, the Clippers stated they merely wanted to control how their name brand is being represented. He wasn’t asked to not be a fan of the organization, just not go out and represent himself as being a part of the organization and being compensated for it. Perhaps this puts a wrinkle in where Mr. Bailey would go with his enthusiasm for his team, but it wouldn’t keep him from attending games and supporting the team.
It’s Friday, so I will keep this short. What do you think? Would you be upset if someone used your name for personal gain or in public for appearances unauthorized by you?
Looking forward to your responses.
Ebony T. Grimsley
Above Promotions Company
Orlando Magic Fan for Life!