Don’t Get Into Trouble Over… Facebook Giveaways
Truly we aren’t the Facebook police nor on their team for policy management. Just a group of individuals working hard for our customers and trying to keep them and ourselves out of Facebook Jail, if there were such a thing. Hopefully we managed to keep you out of trouble on the topic of the Facebook Cover Photos. And now it’s time to address another common mistake many are doing to promote their business on Facebook, Giveaways.
Above Promotions Company is not looking to be crowned Facebook experts nor on the inside track of Zuckerberg’s team. We’re not above this mistake either. A few months back we posted a chance to get free social media advice and right after it was posted, we realized our methods of administering the contest was violating most of the rules. This post is just our way of attempting to help others keep their account from being locked or terminated over a simple matter of not reading a few of their 10,000 plus worded (just a guess) user policy. It’s easy to miss details, which covers two sections in their policy, especially when you’re anxious to claim your social media space or obtain new leads immediately. However, it’s this anxiousness causing individuals to post promotional contests and gifts in a manner which could provide them with a bit of trouble with the social media giant, that is being addressed here. (Click here for the full view of the sections being referenced.)
Now you’re wondering, “what is it that I should NOT be doing now?” Well, here’s an example of a promotion which violates Facebook’s terms:
ABC bar is giving away a case of the top shelf liquor to the 100th person to like our Facebook page. The winner will be announced on our page. We will then need you to contact us at the bar and the distributor will send it to you in the mail. Now who’s going to be our 100th fan?!
Although we recommend you going directly to their link to view the rules, you can find the 600 magic words, which are valid as of today, below to review at your convenience as well.
Now let’s go back to what we said above. As it is not about you not being able to run a promotion on Facebook, but it’s the method of execution and the terms of engagement.
Facebook requires you utilize an app for running promotions and ensure certain liability topics are covered. North Social, Wildfire , FanAppz and other application companies offer Facebook approved plug-ins for your Fan Pages.
Before deciding on your promotion and the application you will use, make a clear plan as to what you hope to accomplish in running the promotion. Not every business will benefit in the long-term from doing one.
Well at least for now, you have some more information to digest and make some clear branding decisions for your business.
Oh and stay out of trouble on Facebook.
Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit www.abovepromotions.com today.
- Don’t Let Your Facebook Cover Photo Get You Into Trouble (abovepromotions.wordpress.com)
- Do you really know if your violating Facebook’s terms of service? (chefforfeng.wordpress.com)