POLL Friday: Why Do They Follow You?

Why are you getting likes? Above Promotions Company blog. Photo Courtesy of Henk L.
Why are you getting likes? Above Promotions Company blog. Photo Courtesy of Henk L.

In the world of social media for business, many owners focus on increasing the numbers of fans, followers and likes. (Note: we’re not anti-this thought process, so don’t bail on the article yet.) Even if you have a great product, service, content, pictures and prizes, people still may not like your page. With that in mind, various leaders opt to use various strategies to increase their fans on sites.

A recent conversation brought a question to mind which turned into today’s poll.

Are people following you because you asked them to or because they genuinely like what you offer? Although you will more than likely not know the answer to the question as I’m sure you’re not polling each new “friend”, but let’s take some guesses at what you believe the reason to be.

We can’t wait to see your responses. Also, the poll is open beyond Friday. So if you miss any polls on the day they are posted, it’s not too late to participate in them.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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There’s More to Business Than Marketing…

Business Can Keep You Busy. Photo Courtesy of Piotr Bizior.
Business Can Keep You Busy. Photo Courtesy of Piotr Bizior.

Ha! You’re probably surprised to see a marketing company tell you, there’s more to business than marketing. However, this statement has to be made to help keep a complete picture for new business owners who keep up with this blog.

With that said, here are a few reminders of the importance of the other aspects of business and a few online resources for the newbies and some veterans.

Human Resources:

Happy employees = Happy customers. Despite what some employers think, their workers want to feel a part of something good. Treat them well and they will perform as though they had ownership in the business. Be concerned about their safety while at work. More than likely their safety concerns will be the ones you have for your customers as well. Train your team members as well. No one, whether on the clock or not, wants to look foolish for not being able to answer a question. When they do something great like remembering what you trained them to do or go above and beyond, recognizing them publicly can go a long way. Check out this free employee recognition software online by Sparcet at http://www.sparcet.com/.

Accounting:

Good financial record keeping can help with planning and executing day-to-day operations and spending money for investing in the future or to keep sales growing. Besides, how can you minimize expenses, set proper pricing and keep track of inventory if you don’t maintain good records. Knowing your cash flow is important to operating your business and will help you with planning and reducing waste. Do you have a good understanding of yours? Try out this Cash Flow Calculator thanks Entreprenuer.com and Palo Alto Software.  http://www.entrepreneur.com/calculators/cashflowcalculator.html.

Product Development:

Some of today’s great innovation takes place by attempting to evolve and improve on existing items. Items that are common to your industry or within your own business should be looked at on an annual/quarterly basis. From those reviews, you implement steps to improve them. However, do not simply wait until one magic day out of the year to begin to brainstorm. Create a vision board and add items to it throughout the year. Everything which hits the board may not get implemented right away or even by your company, but it is possible some of those you don’t use can prove to be handy to a customer. Consider using http://www.Evernote.com to bookmark websites or Google Docs to store other items for your brainstorming sessions.

Operations:

You need people to manage the daily tasks and ensure the things mentioned above can be carried out. People who work in operations become your problem solving go-to friends. Keep the avenue of communication open with them in order to help execute the vision and mission of the company. From shipping to internal technical support departments, the individuals within your operations business cannot be forgotten. They are the glue to keeping the ship running tight and the eyes to spot the holes in it.

As you know we love public relations and marketing, but they are not the only things you as a business owner can focus on. If you are wondering how can you do it all? Consider outsourcing some work so you can focus on growing a strong business. If we can be of help to you in this endeavor, please do not hesitate to reach out to our office.

 

Do you have any tips or resources you use to help run your business which are not marketing based? We would love to hear! Please share below.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Because You’re Small: Effective Marketing Strategies for Immediate Implementation

Because You're Small: Effective Marketing Strategies for Immediate Implementation. 2012

 

Because You're Small: Effective Marketing Strategies for Immediate Implementation. 2012
Because You’re Small: Effective Marketing Strategies for Immediate Implementation. 2012

 

Over the next few weeks, well probably months, you will hear about the book Because You’re Small: Effective Marketing Strategies for Immediate Implementation written by Above Promotions Company’s Creative Director, Ebony Grimsley. The book is scheduled to release on August 28, 2012 via Amazon, Barnes & Noble, iBookstore as well as other online stores. These are exciting days at Above Promotions Company!

So what is Because You’re Small all about? Glad you asked!

Because You’re Small takes a hard look at removing excuses from small businesses and non-profit organizations and replaces them with free to low-cost tools and proven techniques for immediate implementation. Much of it is written in the voice of these blogs and gets right to the point.

Although a few of the tips within the book will seem familiar if you follow this blog regularly, however, there are many more which were reserved just for this book. There are tools contained within that will help you immediately begin the road to improving your marketing strategy. One business owner  who was able to read it before the official release date started using the tips within hours of completing the book!

If you have enjoyed this blog and learned anything from it, you haven’t seen anything yet! This book is a must-have-tool for your business or non-profit organization.

To be kept up-to-date on workshops, supplemental materials and the book release, please visit the Because You’re Small blog at http://becauseyouresmall.wordpress.com.

 

Please help to spread the word by sharing this post!

 

Any words of advice for the new author, Ebony Grimsley? Share them here.

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Ebony T. Grimsley is the owner of Above Promotions, a publicity, marketing and promotions company in Tampa and the author of the 2012 book titled, “Because You’re Small: Effective Marketing Strategies for Immediate Implementation”. Her instinctive business sense and passion for assisting others in achieving their dreams creates a perfect match for success for all of her clients and attendees at conferences and seminars.

She has been featured on MSNBC.com, the Retail Customer Experience, Mainstreet and other publications, panels, the emcee for events as well as appears as a monthly guest on WEAL in North Carolina. Invited to speak on entertainment industry topics, marketing strategies, crisis communication issues, leadership and organizational techniques and professional journalism, Ebony has educated those in the business and entertainment communities, locally and across the nation. Her expertise is well-respected in her field and her direct candor welcomed by all.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.