Business Banning Instagram!

Four Barrel Instagram Ban. Image Courtesy of TechCrunch. Above Promotions Company Tampa, FL 2012
Four Barrel Instagram Ban. Image Courtesy of TechCrunch. Above Promotions Company Tampa, FL 2012
Four Barrel Instagram Ban. Image Courtesy of TechCrunch. Above Promotions Company Tampa, FL 2012

At first glance of the Huffington Post headline, “Four Barrel, San Francisco Coffee Shop, Bans Instagram Photos, ‘Hipster Topics'”, many of you probably thought the same thing,”What business is crazy enough to ban a customer from uploading a picture to Instagram at their business?”

Apparently the Four Barrel coffee shop in San Francisco posted a sign at their door as seen above. Would you be bold enough to do so? After you read the article, you’ll see it was a publicity stunt. Well played Four Barrel. Well played. But really? Would you be as bold to tell people you didn’t want them to share images or spread your business on social media? What you will read next, may shock you, but many of you are doing that now.

No you don’t have a sign posted on your building, but you’re not taking advantage of the foot traffic in your establishment. Why not encourage people as they are at your restaurant or in your store to share a photo of something they like online? Here’s a tip. Keep it tight under your marketing hat. If your customers knew we were sharing this, it would be gimmicky to them.

Here’s the tip. Let’s say you have a restaurant. You have people who are relaxed and enjoying themselves and are probably even playing on their cell phones in between laughs. Having a waiter to say, “Doesn’t this appetizer look great? I bet you know someone who would love to be here eating this with you right now.” or “Doesn’t that just look great. That’s a Twitter picture for sure.” Or if you have a boutique. Have a customer unsure of which outfit to purchase? Tell them they should post it on Facebook and see if their friends can help them to decide. Then offer them a bottle of water and good conversation while they await their response. In the least, even if they do not respond right away or can’t make a decision, their friends will have learned about your shop.

Now both tips can really only work if you have quality items that are in demand. If your food looks like it was in a garbage can or the dress is of poor quality or ill-fitted, this will just backfire. So you won’t be able to do it with every customer. However, you get the drift. Find ways you and your employees can encourage the use of social media to customers while at your establishment.

Doing this can be tricky and if done wrong could be annoying or obnoxious. So seek an expert to help integrate these practices into your sales process and customer experience.

Do you do any of these suggestive sharing statements now? Or do you have a more obvious social media marketing tactic (i.e. discount for checking in, etc)? If so, share with us.

 

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Please Do Not Panic. But….

Do Not Panic. But... Above Promotions Company. Tampa, FL. 2012. Photo Courtesy of Zsuzsanna Kilian.
Do Not Panic. But... Above Promotions Company. Tampa, FL. 2012. Photo Courtesy of Zsuzsanna Kilian.
Do Not Panic. But… Above Promotions Company. Tampa, FL. 2012. Photo Courtesy of Zsuzsanna Kilian.

 

Please do not panic! But it looks as though Facebook is moving the marketing analytics once cheese again.

It didn’t seem as though it were a big deal when the “Find More Pages” link suddenly appeared. The directory of pages seems as though it is a cool feature. (Personally this seems as though it is setting Facebook up to charge to appear in the immediate listing of the directory, but that’s a personal opinion or at least an idea for Facebook – in which they can send a check to our office.) But now, it has been said there is a feature in test (do not be alarmed if you do not see it now) which could essentially move the cheese once again for those who rely on marketing on the social media site.

So here is the quick scoop on what was heard that may be (as we know Facebook will squash tests if they do not find it to be beneficial) coming down the pike. With some research, we found additional information we believe to support the information received.

Here we go…. Facebook is testing a “Subscribe to Page” feature on fan pages. Please take a look at a full story of it on Inside Facebook. Basically, people can subscribe to news you post on your fan page, but not “like” your page. Somewhere people begging for likes are panicking. Please put your head between your legs and breathe in and out.

No full news from Facebook was found on how this feature will work or how we will be able to analyze the statistics. Nothing added to the Help feature or News tab on how it will all work, but it definitely leaves some questions for us. How will we know who has subscribed? Will the subscribers be cognizant enough to know when and what type of update frequency to select if they only subscribe? How will the analytics now display interaction?

Yes, this news is vague and leaves us all guessing, but what are your initial thoughts? Worried? Excited? Tell us below!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

What is Your Favorite Back-to-School Ad?

Back-to-School Commercials. Above Promotions Company 2012. Photo Courtesy of Guillermo Ossa.
Back-to-School Commercials. Above Promotions Company 2012. Photo Courtesy of Guillermo Ossa.

It’s that time of year again! Parents are happy to have to no longer pay for summer camp and kids get to be reunited with some of their favorite classmates. Oh and of course the great education and school lunches that comes with it all.

Even if you’re not a parent, this time of year affects you. Try going to a store the day before the new school year begins. It’s a scene very similar to Valentine’s Day. People scramble for what’s left over to give someone.

But alas the first day of school arrives and hopefully the kiddies have all of the supplies they need and clothes to help them feel good starting the new year. For the extreme couponers, the commercials from different stores or product manufacturers do not faze them. For others, the commercials provide some sort of branding reminder of where to go or what to consider purchasing to “help make the kids’ year successful or cool.”

Below are a few of our favorite commercials from the past and even more recently aired. Take a look at them. Let us know which ones you like or others that didn’t make the list.

Target – Retro (unsure of year)

http://youtu.be/2gEpicF85sQ

Staples – Most Wonderful Time of Year

http://youtu.be/XOuzsk36vjM

Old Navy – Desk Til Dawn Horror

http://youtu.be/sNRe7d5SxF0

Footlocker – Sneaker Thing

http://youtu.be/zk5yfYQsPEE

VW Passat

http://www.youtube.com/watch?v=0RprqFbVbGI

K-mart – The Walk

http://youtu.be/YjaKFS5mu3g

 

*Thanks to Kidzworld.com for links to some of the videos above.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.