3 Lessons for Small Businesses from the Olympics

2012 Olympic Rings. Image courtesy of TechJost.com.
2012 Olympic Rings. Image courtesy of TechJost.com.

If you’re a sports fan, chances are you have tuned in to this year’s Olympics. There have been many stellar wins for several countries as well as blunders and controversy.

Here is our list of memorable mistakes made thus far which are ones you may have experienced yourself. To us, this only goes to show you, no matter what size your business is or how much money you have at your disposal, anyone can make a big blunder and/or cause some controversy.

1. Lack of staff to properly service your customer(s). G4S will always be remembered for coming up short on their contract to provide man-power to act as security officers at the Olympic games. This caused the London government to have to step in and increase their number of guards from their armed services as well as recruit new ones. You may not have a product or service which affects many countries or ensuring peace is kept for your customer(s), but having your bottom line suffer due to not being equipped with the right number of personnel can cost you. (http://www.guardian.co.uk/uk/2012/jul/24/london-2012-olympics-g4s-military)

2. Not being properly informed. Somewhere an Olympic employee is kicking themselves over offending both North and South Korea. Although neighbors, everyone knows about the tension that lies between them both. Someone working the big screen flashed the South Korean flag when the North Korean women’s soccer team was ready to take the field. Being knowledgeable about your customers and paying attention to the task at hand will cause you or your team members to apologize for not performing properly. (http://edition.cnn.com/2012/07/26/sport/flag-anthem-blunders/index.html)

3. Clerical work is important. The New Zealand Olympic Committee had to admit to an error on their part in order for Valerie Adams to participate in the shot-put event. It hasn’t been revealed just yet as to who didn’t complete the paperwork for her to compete, but obviously there is a lesson to be learned here for the country and us.  (http://www.nzherald.co.nz/olympic-games/news/article.cfm?c_id=502&objectid=10825112)

Have you watched the Olympics? Any other lessons for business owners you would like to share? Please comment below. Would love to add to the list for a possible future mention in other full length articles.


Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.


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