Please Do Not Panic. But….

Do Not Panic. But... Above Promotions Company. Tampa, FL. 2012. Photo Courtesy of Zsuzsanna Kilian.
Do Not Panic. But... Above Promotions Company. Tampa, FL. 2012. Photo Courtesy of Zsuzsanna Kilian.
Do Not Panic. But… Above Promotions Company. Tampa, FL. 2012. Photo Courtesy of Zsuzsanna Kilian.


Please do not panic! But it looks as though Facebook is moving the marketing analytics once cheese again.

It didn’t seem as though it were a big deal when the “Find More Pages” link suddenly appeared. The directory of pages seems as though it is a cool feature. (Personally this seems as though it is setting Facebook up to charge to appear in the immediate listing of the directory, but that’s a personal opinion or at least an idea for Facebook – in which they can send a check to our office.) But now, it has been said there is a feature in test (do not be alarmed if you do not see it now) which could essentially move the cheese once again for those who rely on marketing on the social media site.

So here is the quick scoop on what was heard that may be (as we know Facebook will squash tests if they do not find it to be beneficial) coming down the pike. With some research, we found additional information we believe to support the information received.

Here we go…. Facebook is testing a “Subscribe to Page” feature on fan pages. Please take a look at a full story of it on Inside Facebook. Basically, people can subscribe to news you post on your fan page, but not “like” your page. Somewhere people begging for likes are panicking. Please put your head between your legs and breathe in and out.

No full news from Facebook was found on how this feature will work or how we will be able to analyze the statistics. Nothing added to the Help feature or News tab on how it will all work, but it definitely leaves some questions for us. How will we know who has subscribed? Will the subscribers be cognizant enough to know when and what type of update frequency to select if they only subscribe? How will the analytics now display interaction?

Yes, this news is vague and leaves us all guessing, but what are your initial thoughts? Worried? Excited? Tell us below!


Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit today.


3 thoughts on “Please Do Not Panic. But….

  1. Well the changes are coming all over the internet! Facebook, Google, Twitter….at this point, I find a wait and see attitude the best. It’s very hard to base solid social media marketing in one place at this point so my thoughts are toes in a few ponds and see what bites best. I am just starting to get the page action I was hoping for so this may be a good thing.

    I am never confident in Facebook’s ability to get things out there clearly and concisely. They seem to rely more on letting the information go viral than simply posting a “here’s what’s happening and how to use it” which is annoying to no end but alas it is still FREE so that being said, I hope for the best.

  2. Great attitude! It is still free for an account so everyone will just make the best use of it. With Facebook stock dropping, people are wondering if Facebook will be the next MySpace. So the attitude of diversifying and marketing in different spaces to determine REAL value is a great practice!

    Thanks for reading and your feedback! Looking forward to seeing what others think.

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