For many business owners, the opportunity to be featured in national news is one to jump on. But what if that opportunity involved a political official or candidate? Would you still take the chance of gaining more exposure for your business?
Scott Van Duzer, a registered Republican who voted for President Barack Obama in 2008, welcomed the Commander-in-Chief on Sunday, September 9th to his pizza restaurant in Ft. Pierce, FL. In an impromptu moment, Van Duzer in all of his 6 foot 3 inch glory, decided to bear hug President Obama. It would be hard pressed to remember a hug seen around the country like this one. It made the national news, while making those opposed to the president upset.
Since this bear hug was made public, Van Duzer has seen negative responses and even bad Yelp.com reviews over the gesture.
Now you may not be as excited or as strong as Van Duzer to see the U.S. President or any political figure come to your establishment as much as this owner was on Sunday, but would you even welcome such a parade of fan fare if given the chance?
Is it worth putting your business in the middle of politics for media exposure? Tell us your thoughts?
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- Anderson Cooper Gets The Bear Hug Treatment (huffingtonpost.com)
- Obama bear hug sparks boycott of Florida pizza parlor by Republicans (thestar.com)
- Van Duzer enjoying fame after bear hug (wptv.com)
- Small-Business Squeeze: Obama Hugger Speaks Out (inc.com)