Election Results: Social Media is the Winner

Election Ads are OVER! Image Courtesy of MSNBC Now. Above Promotions Company. Tampa, FL 2012

Election Ads are OVER! Image Courtesy of MSNBC Now. Above Promotions Company. Tampa, FL 2012

One thing is for sure. Social Media won the 2012 U.S. Elections!

It’s hard to think back to 8 years ago and how differently those U.S. elections went amongst the people around the world. Where as it would take you days or months to really learn what your friends, family members, business associates and customers think about a win or a loss, now we know is seconds. With just 140 characters we can learn what celebrities are thinking about as the results roll in. Oh yes. Social Media is the winner for this year’s elections.

Although this area is growing, there are still people on the fence on how vital social media can be for branding and communicating to the public. For those of you still hesitant on if your company should be more active on or even pay attention to social media, I hope this blog with a few statistics will help to finally push you into properly adding this tool to your marketing campaign. If this is you, please take a look around you or simply in the words below. The public has spoken. They have chosen to declare social media as being a big part of their lives.

 

Hyper-Messaging

Let’s start with Twitter and the power of a good image. The picture below of the President of the United States and his wife hugging was retweeted more than 300,000 times (as mentioned last night by NBC) beating the record previously held by Super Tweeter, Justin Bieber. November 6th was also a 20 Million Tweet record for Election Day. This made Tuesday the most tweeted about event in U.S. political history according to Twitter.

Presiden Barack Obama and First Lady Michelle Obama in an embrace was tweeted by the President's Twitter account. The picture seen around the Twitterverse. Above Promotions Company. Tampa, FL. 2012

Presiden Barack Obama and First Lady Michelle Obama in an embrace was tweeted by the President’s Twitter account. The picture seen around the Twitterverse. Above Promotions Company. Tampa, FL. 2012

Press Record on the Video Camera

A mother uploads a video of her daughter crying over the election to YouTube and suddenly she is a viral hit. This video draws attention to the radio station, NPR, and they apologize (out of courtesy/good public relations) to her. When I last checked, her crying video had about 13,791,910 views. I’m quite sure Abigael is all smiles today. No more ads!
Abigael Evans shedded tears and displayed what many Americans were feeling. No more Ads. Photo Courtesy of NPR. Above Promotions Company. Tampa, FL 2012.

Abigael Evans shedded tears and displayed what many Americans were feeling. No more Ads. Photo Courtesy of NPR. Above Promotions Company. Tampa, FL 2012.

So you may not be impressed or wonder how social media can help move your products. Although formal surveys help to paint a more accurate picture of consumer habits, social media is growing into a reliable source as well. Let’s take a look at how the election, PBS and Sesame Street helped Spirit Halloween and Costumecraze.com move costumes.
Million Puppet March 2012. Photo Courtesy of Nicholas Kamm/CNN.com/Getty Images. Above Promotions Company. Tampa, FL 2012.

Million Puppet March 2012. Photo Courtesy of Nicholas Kamm/CNN.com/Getty Images. Above Promotions Company. Tampa, FL 2012.

Spirit Halloween always sees a spike in certain types of masks during the Halloween season. During an election year, candidates’ masks are extremely popular and some say an indicator of who will win the election. This year, Spirit Halloween saw an increase in sales over the Sesame Street characters. Costumecraze.com couldn’t keep the Sassy Big Bird costume in stock. Both company’s images were shared online and both experienced a high volume in requests for their inventory. All of this hype due to former presidential candidate Governor Mitt Romney’s name drop and social media’s sharing boost. Sesame Street became one of the most sought-after brands over the past month. Even as of today, only a limited size of the Sassy Big Bird is available for purchase.

There is just no denying social media played a huge role in this year’s elections for the presidential, senate and amendment races. People, whether they want to admit it or not, were influenced or emotionally charged by their peers’ status posts and images related to voting. This is ultimately a good time to stand back and look at the role of social media for your business or non-profit organization. This is the time to decide what is the best thing to share or monitor via social media sites. Clearly social media is the winner this year, but are you winning at it? Well, that post is for another day.

 

What are your thoughts on the effects of social media this year on the elections and how it can impact a business. Has it impacted yours? Share your thoughts on today’s post. You may appear in a future article.

(Please note this is not a post to deter anyone from a completely rounded marketing plan. Don’t forget social media is not the only aspect of branding your business.)

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

 

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