To Honor or Not Honor a Coupon

To Honor a Coupon or Not? Photo Courtesy of Frieda Tucker. Above Promotions Company, Tampa, FL 2012
To Honor a Coupon or Not? Photo Courtesy of Frieda Tucker. Above Promotions Company, Tampa, FL 2012

A recent experience by someone close to me really sent my marketing mind in a tizzy. I was in shock to see how even a larger “small” business with thousands of customers could handle a situation poorly.

Ready to hear what perplexed me? For purposes of this story, let’s call the main character Jon.

One Sunday afternoon Jon located a coupon for an oil change on a national coupon website for a local Toyota car dealership. Jon downloaded and printed the coupon. He immediately called the dealership to make an early morning appointment to obtain the service on that upcoming Wednesday. After a lengthy process of taking his contact and car information, the appointment was set.

Upon arriving early that Wednesday, the personnel in the service department refused to honor the coupon. Although the coupon had one rate and no stipulations on it but the expiration date, the employee at the dealership stated they could not offer the rate because his car was not a Toyota. The deal was only for Toyota cars. A big detail that the marketing department failed to include when submitting the promotion to the national coupon website. Jon eventually left without the oil change. The dealership lost their business and those who heard the story.

This incident really baffled me. With no restrictions on the coupon, nor the appointment setter asking anything regarding the coupon, you would think on customer service alone, the dealership would honor the coupon. Yet they chose not to, or should I say the personnel Jon spoke to opted to not offer it.

Is this coupon out in cyberspace to bait people to come into their dealership? Or does the dealership need to work on their customer service levels? Or maybe those in the marketing department need to articulate the rules of the promotion? Perhaps it is all three.

I pose this question to all of my business owners, would you honor or not honor a coupon that your organization submitted for a promotion regardless if you failed to include restrictions on it?

Please share your thoughts below. It could be used for an upcoming article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

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Top 10 Social Media Posts for 2012

There are more and more consultants targeting businesses to contract out their social media services. Over the past couple of weeks, I’ve noticed a large number of these “social media” marketing companies violating terms of use for Facebook and Twitter. Of course to those who do not know some of the basics, you could find yourself paying a “consultant” to have your account deactivated or suspended.

It’s important you work with someone knowledgeable in the field. But how can you know if the person you’re speaking to is up-to-date on the rules? To have some comfort with the company you are working with, you will need to know a few things yourself.

Over 2012, I’ve shared some important information to help business owners and non-profit leaders get a handle on social media as well as staying out of trouble. Feel free to visit what I believe are the top 10 posts on the topic as well as the Infographic below to keep in your arsenal.

 

Scheduling Social Media Infographic 2012. Above Promotions Company.
Scheduling Social Media Infographic 2012. Above Promotions Company.

Scheduling Social Media is Where to Start and Improve [Infographic]

Our #1 Social Media Tip

Social Media is NOT Free

Get In the Social Media and Mobile Game

What Type of Drink is Your Social Media?

Facebook Hid My Email Address!

Don’t Get Into Trouble Over… Facebook Giveaways

What Happens at 1,000 Facebook Likes or Twitter Followers? pt 1

Don’t Let Your Facebook Cover Photo Get You Into Trouble

To Pin or Not to Pin: The Pinterest Copyright Controversy

 

Be sure to bookmark these pages. Please note that Above Promotions is available for consultation to help ensure an effective campaign is launched and you do not violate any terms of use. Also, if you’re wondering if you are getting the appropriate return on investment for your social media efforts, please be sure to pick up your copy of Because You’re Small: Effective Marketing Strategies for Immediate Implementation today. Don’t execute another campaign without ensuring your dollars are being spent wisely!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.