Facebook Graph Search: A Tool for Everyone

Now that I’ve had some time to play with Facebook‘s Graph Search feature I can say it really is a tool for everyone. People who use the social media site for pleasure and those for business will find some use with it.

First off, be prepared for the Facebook header to “flip-flop”.

Facebook Graph Search New Header. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search New Header. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search Standard Options. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search Standard Options. Above Promotions Company. Tampa, FL 2013.

Secondly, for you business owners, it’s time to focus on your pictures, friending like-minded people and how to connect with them to help generate leads.

Facebook Graph Search provides business owners with detailed information on their business associates. Opportunity for lead generation or collaborations. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search provides business owners with detailed information on their business associates. Opportunity for lead generation or collaborations. Above Promotions Company. Tampa, FL 2013.

Maybe you want to decide to cater a lunch and know if a favorite spot is liked by your friends in the area.

Facebook Graph Search provides detailed search data for personal use as well. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search provides detailed search data for personal use as well. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search results view. Above Promotions Company. Tampa FL 2013
Facebook Graph Search results view. Above Promotions Company. Tampa FL 2013

Regardless of your search that can contain pictures or list places, please take some time to review all of your thousands of pictures. You’ll be surprised what will come up if someone types in a request to see ALL of the photos you’re in. So those pictures of you dancing on a bar with one leg up and a cup in your hand from 5 years ago, may need to be re-evaluated to see if your friends (or the public depending on the picture’s privacy setting) really needs to see that picture now.

Facebook Graph Search take personal data and groups it on you and your friends. Beware of stalker-like, I mean research loving friends. Above Promotions Company. Tampa, FL 2013.
Facebook Graph Search take personal data and groups it on you and your friends. Beware of stalker-like, I mean research loving friends. Above Promotions Company. Tampa, FL 2013.

Also, you’ll want to make sure your personal family and love relationship is secure. In other words, very little will be a secret that is shared on Facebook. Yes, we share information on Facebook, but is it really necessary for this type of information to be grouped together? This takes knowing all about your Facebook friends to the next level.

Take a moment to consider how you use social media now and in the future.

Based on these images for those of you not in the beta-test mode of Facebook’s new Graph Search feature. Are you excited or scared or both?

Please leave your thoughts and comments below. They may be used in the future for another article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

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Facebook Graph Search: Focus On These Two Things Now

Mark Zuckerberg introduces Graph Search (Image credit: Getty Images via @daylife). Above Promotions Company. Tampa, FL. 2013
Mark Zuckerberg introduces Graph Search (Image credit: Getty Images via @daylife). Above Promotions Company. Tampa, FL. 2013

 

Images and friends can truly take their social connection and interests to the next level with the introduction of Facebook’s Graph Search. It’s the chance to group friends of like interests through a search. You can skip having to post as a status, “Anyone gone to XYZ restaurant yet?” As an avid user of Yelp when looking for new places, wow if this doesn’t provide for the possibility of me staying on Facebook to find feedback. Of course as with any change to Facebook, you should be concerned with the level of privacy on your personal accounts. In fact this would be a good time to review some of your older pictures, pages you have liked and even places you’ve checked in to. If you’re concerned about a few people who may be too interested in your activities, you may want to consider deleting them or preventing them from seeing certain things. (Do not take your privacy lightly concerning Graph Search. Read this post by Gizmodo.)

While I, like other marketers, wait to be granted access for the beta testing, there are two things for sure that none of us who manage brand pages have to wait for – improving the customer experience and images used for branding.

Every single organization with a brand page needs to immediately think about how good and bad experiences will affect your business. People will be able to easily see informal reviews and pictures of your place within their group of friends.  So honesty in advertising and word of mouth has just been amplified. You will need to focus on if you are really delivering the pleasant experience you have been sharing through your marketing efforts. This update is as though Yelp just entered Facebook. Like TripAdvisor just sat down with your potential customers. As though the Better Business Bureau just advertised any complaints. Partial statements about an experience with your business just took front stage and you must do what you can to make sure the audience applauds.

As for the images uploaded on your page, just how great are they? Or how many are original to your brand? It’s easy to take the economic or lazy way out and solely snap pictures from your camera phone and upload to your page. Perhaps a couple of pictures in low lighting may be acceptable every now then to represent a live occurrence, but that cannot be your only source for representing your product(s). Adding images that are not related to your services may just be helping out someone else more than yourself.

Look at it from this angle. Once Graph Search rolls out, when your images are grouped with ones from camera phones from users, how will you stand out? Will your images be compelling enough to get the user to click on the image and visit your page and purchase from you? I mean that is the end goal of using any social media platform, right? To entice a sale. This isn’t to negate the fact that some things will look ok from a high quality camera phones, but this is to say that you should consider using a professional grade camera or a photographer to properly represent your products. Treating your social media page as some impromptu dumping ground of information and images should cease sooner than later.

Oh Graph Search. It sounds as though you’re going to challenge the small businesses to look big. It seems as though you’re going to make everyone focus on quality service. This could wreak havoc on the lazy business owner or social media managers. One place for people to find out from their trusted peers where to go and where to run like crazy from in the opposite direction. Oh Graph Search, you may definitely be the enemy of doing “just enough”.

What do you think? Are you ready for Graph Search? Are there other things to consider now before its release?

Please leave your thoughts and comments below. They may be used in the future for another article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

Your Analytics are Better Than Theirs

Measure and review your analytics for optimal success. Above Promotions Company. Tampa, FL 2013. Photo courtesy of www.cryptgraphics.com.
Measure and review your analytics for optimal success. Above Promotions Company. Tampa, FL 2013. Photo courtesy of www.cryptgraphics.com.
Measure and review your analytics for optimal success. Above Promotions Company. Tampa, FL 2013. Photo courtesy of http://www.cryptgraphics.com.

 

It’s funny how some of life’s lessons from child and adulthood can speak volumes to your business. Today’s blog is a good example of such.

Do you remember when you were a kid and someone would end the conversation with “mines is better than yours”? A statement that in most arenas had no weight to it. Well most adults wouldn’t venture to use this phrase now, but there is one area I’d like to see us all take on this seemingly immature stance. It’s in the area of analytics. Follow me for a second while I provide a good place for you as an adult to use this elementary school phrase.

There are many studies reflective of the human habits when it comes to marketing, especially for email open rates and social media engagement. For example, Mashable posted an article last year called, “The Best and Worst Times to Share on Facebook, Twitter“. Well like many marketers, we heeded to and attempted to follow the times suggested for each social media platform. As I believe that good sound research can reveal a lot to us, I also believe that you have to be cognizant that not all data applies to every situation. As we know, one-size-marketing does not fit all.

Along the way, I have tested many theories in regards to these data points released. Through my own research for clients and for Above Promotions Company, I have realized that yes, some of those times listed that are not optimal are probably right. But it has been shown to me that some of the other times listed as optimal were not for the demographic I was targeting. For example, on our company page, I have noticed that on certain days of the week we received the most views or comments on Facebook from 11 am to 1 pm. If I had not monitored and experimented on my own while looking at my analytics, I would have missed the opportunity to discover a good time to share business information. So although I love the research provided and will continue to keep up and monitor any additional data shared, I will also continue to rely on what my analytics say and give that even more weight.

So there! My analytics are better than theirs! As Charlie Sheen would say, “Winning!” Of course, I’m making light of the topic. Doubt I would really say that to any research company, but you get the point. Overall, I would like to challenge each of you to only take researched analytics as a starting place and not a end-all guide to running your own marketing campaigns.

What do you think? Are your analytics better than theirs?

Please leave your thoughts and comments below. They may be used in the future for another article.

***************

Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.