The holiday season has arrived and many of you may have plans to run specials to attempt to increase sales. While the entire retail industry will be running numerous specials, very few will manage to stand out from the rest.
Here is our number one marketing tip for the holidays this year!
Number Your Holiday Specials!
You may be wondering what this means. So here is an example to help explain the concept.
ABC Company is running weekly specials for the Christmas holiday. Instead of ABC Company simply listing a new special each week appearing random in nature, ABC Company should add a number to their advertisements to help display a well thought out concept, create a sense of urgency, to remind people there is a limited time to the specials and their business has offerings to keep in mind for Thanksgiving, Chanukah, Christmas or New Year’s.
For example, “5 Weeks of deals to help fulfill your gift list with X from ABC Company”, “25 Days of Christmas specials to make your shopping jolly” or “10 Ways to Make Her Smile this Christmas.”
You chose the special which will help you to receive the biggest return this season. As I’ve mentioned it previously, use numbers to trigger mental notes for the memory of your customers.
Need help coming up with your holiday advertisements? Contact us today for more information on our quick Christmas consulting package.
What specials are you running for the holidays? Will you be incorporating some number to help people remember your steals and deals for their shopping list?
Comment below and your answer may appear in a future blog post or an update to this one.
Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit Above Promotions Company today.
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.