It’s the summertime and if you have a retail business, you may find sales to be not as steady as the first quarter of the year. Many families go on vacation and perhaps they are not interested in purchasing new cookware or vacuums. In fact SumAll recommends e-retailers to look for the last week of July to be the slowest according to Internet Retailer. However, Back-to-school shopping helps to bring the sales back up in August.
Well, do not worry. Your regular customers may be on vacation, but those bargain hunters never stop looking for reduced prices. Planning out good summer sales can be what you need to win and in some cases, survive.
Here are three tips to keep in mind when creating sales this summer:
1. Put a number to your sales promotion.
You may be wondering what this means. So here is an example to help explain the concept.
You decide to run weekly specials leading up to the 4th of July holiday. Instead of just listing a new special each week appearing random in nature, you should add a number to your advertisements to help display a well thought out concept, create a sense of urgency and to remind people there is a limited time to the specials.
For example, “4 Things to Buy to Make Your 4th of July Pop” or “10 Items priced 1776 at $17.76.”
You chose the special which will help you to receive the biggest return this season. Figure out the best way to use numbers to trigger mental notes for the memory of your customers.
2. Only discount seasonal or promotional items.
Starting off deep discounting large ticket items just to generate sales will eat into your profit.
I know this is against what you see the big stores do, but if you look closer. Many stores use a pricing strategy called “loss” leader items. They offer a crazy deal on a few items in limited supply to customers. Look for your low leader items or create them. Always be careful of cheapening your brand.
3. Tie your products into the weather and memories.
If you would benefit from mentioning the heat, do so. If it is the great wind off of the lakes or rainy afternoons, use those as well.
Summertime usually creates for great fun-filled memories. Make sure you let people know your products or services can be a part of the stories told months or years later.
It is not easy, but you need to focus on how to stand out while your current and potential customers are thinking about vacations and staple items only. Setting your brand apart from others isn’t always a simple task. With market being overly saturated, you’ll have to take action to get around the advertising overload consumers endure daily. Show your consumers they should come to you for their products and services. Find and share your unique selling proposition so you can stand out from your competitors.
So maybe your business does great during the summertime and you feel like you have everything under control in terms of maintaining sells. Here’s a bonus tip you could use. Create a way for your customers to start and share their wish list of products or services from you they can share for the winter holiday sale season. Preparing for the future is always a good look and you can roll out the feature in the fall.
Do you feel prepared for the summer months now? Are you currently doing any of these tips already?
Leave your comments below. They may be used for future posts.
Above Promotions is a full service publicity, digital marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.