We love investing in and assisting our clients in investing in content marketing. We utilize numerous blogs to help drive inbound requests or purchases of items or services on a regular basis. In deciding on which online resources to submit information or access to free products or services to bloggers, we evaluate their reach, followers, activity, etc. Having worked well with countless bloggers over the past few years, it’s become inherently obvious which ones are using comment or like exchange groups with other bloggers.
As a person who wears the hat of marketer and publicist, I must say, “Stop Wasting Your Time on Blog Commenting and Like Exchanges.” This may really bother some of the bloggers and the blogger groups on social media platforms which were created to do such things as falsely raise Alexa rank or fake interest in blog posts, but below are some reasons to stop participating in such bad internet marketing practices.
- Advertisers and brands are not stupid, at least not the majority of them.It is our job to our clients to make sure the blogs are reputable. The blogger is not using the site to churn money-making opportunities, but was really created to share their passion with a group of readers who look to them as experts. We are going to look at comments and likes on posts. Seeing things like “I like your post, don’t forget to go and like mines” or “Thanks for stopping by my page, I’m stopping by yours now” are obvious signals to the type of blogger we could be dealing with. The other telling sign of a blogger participating in an exchange group is when the profile of those leaving the comments are only or the majority of them are only from fellow bloggers. Even if we see a blog with a high Alexa rank, we can tell by looking at your fan base and current ads as to if you were participating in an exchange.
- Stop being lazy and work on your content. No seriously. The amount of time you spend visiting everyone’s site, you could have spent your time using tools like Google Keyword Planner, SEMRush and others to figure out what key topics people want to read about or words to ensure are included in the articles. By writing about relevant topics, search engines will find you and your current readers will keep coming back. Besides, today’s best efforts in marketing comes from standing out as a niche. This is how those who are popular in your field become even more popular by the day. So move from mindless and non-profitable efforts to being original and relevant.
- Set and measure proper metrics. People who are stopping by your page out of obligation does not provide you with a true sense of what topics interest your real readers, it does not provide you with a view into who is really represented in your demographics with this mixed false data and you cannot make the appropriate adjustments to get the relevant traffic.
I would like to think that if Matt Cutts dove past the bad guest blogging link exchanges, he probably would have touched on this subject too. (We miss you Matt!) However, it must have been meant for me to tackle this topic. Pretty sure several bloggers we associate with will not like this article, but for those bloggers who are looking to grow and those small businesses who are dipping into these practices to try to gain popularity, I do hope you read and re-read the items above.
I whole heartedly believe these tactics are a waste of time for the 99.9% of blog writers and marketers who attempt to use these practices. It’s a waste of time. Really, stop doing it.
What do you think? Would love to hear your feedback. It may be used for a future article.
Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.