For the past couple of weeks across the nation we have been watching the tragedy of the peaceful protests turn to riots in Baltimore.
During this time a lot of criticism has been made towards Baltimore officials on if they waited too long to send for help, or if they somehow allowed this to happen. One quote made by Baltimore Mayor, Stephanie Rawlings-Blake, has been construed by many to think she hoped the rioters would let off steam and then stop when they’d had enough. Stephanie said, “It’s a very delicate balancing act, because, while we tried to make sure that they were protected from the cars and the other things that were going on, we also gave those who wished to destroy space to do that as well.” However, following all the criticism she later went on to say “I never said nor would I ever say that we are giving people space to destroy our city, so my words should not be twisted,” but by this time she was already seen in a bad way.
However, what’s said was said and what’s done is done. From here it is important for the city of Baltimore to band together, and to show that the world that there are people who still care about their city. Already hash-tags have been started, like #OneBaltimore and #BaltimoreUnited to show the supporters of their city doing what they can to help. What happened in Baltimore can be a teachable lesson for every business and city. If such a tragedy is to happen it is important to come together as a united front and build back what once was.
In a crisis it is vital to be careful of what you say, and to think of the impact it will have on someone from the outside looking in. Having a set plan for different crisis scenarios could make this step essential because you will already have gone through the possible causes and effects of the crisis. In the case that this does not work be sure not to give up, but to keep moving forward so that your business can once again make it out on top.
What are some vital brand management tips you pulled from the situation in Baltimore? What would you have done differently? Share them in a comment below, and your response could be used for a future article.