Create Professional Social Media Videos in 5 Minutes or Less

Create Professional Social Media Videos in 5 Minutes or Less
Create Professional Social Media Videos in 5 Minutes or Less. Photo by ImageABay. Above Promotions Company. Tampa, FL

 

Hubspot released a new Infographic, 31 Video Marketing Statistics to Inform Your Strategy, with more data supporting the importance of using video for your business. With 92% of video viewers sharing the videos they watch, it is important to have a video presentation of your brand.

Many people still avoid the use of video due to time constraints and the lack of human capital, professionals, to create them. Thanks to tech companies, we can produce professional looking micro-videos with minimal effort. In fact, we have managed to figure out how to do it in 5 minutes or less.

Want to know how? Hop on over to our article with step-by-step directions on how to create a video in 5 minutes or less using applications like Ripl.

See the link below.

https://bizcircle.att.com/circle-solutions/protecting-your-business/create-professional-social-media-videos-in-5-minutes-or-less/

Do you have any other software suggestions on how to create the video in 5 minutes or less?

Comment on them below.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

Organize Leads to Increase Sales Results

sales

 

Business Challenge

Potential and current customers get busy. They tend to gravitate to what stays in front of them. When you are an entrepreneur it is easy to become busy yourself, fail to stay organized and lose track of communicating with leads. As a professional marketer, I understand the importance of using a Customer Relationship Management (CRM) tool to stay organized with potential leads and customers. However, as an entrepreneur, I was losing track as well. I needed a tool that was more intuitive and simple to help grow our business than our previous one.

 

The Process

I utilize the Hubspot CRM to help convert leads to customers. Through the tool we are able to log new calls, send emails and keep up with reminders to follow up with leads. We are able to schedule future tasks as well to keep us in front of potential customers. Having one place to check for this information and work out f keeps us efficient.

  1. Create a free Hubspot CRM account via Hubspot.com. You can watch the two-minute video to become familiar with its primary benefits. I watched the video and then followed a couple of the other online tutorials. Hubspot’s CRM staff also is available after completing the registration process for those who need additional assistance.
  2. While it would be great to get potential clients to decide to invest in our services over an initial phone call, we know the majority of the time we will need to do additional follow-ups and provide information to the lead. So we established our existing sales pipeline rules so the system would execute certain reminders and tasks. For example, we are able to tell the system how soon we want to a follow-up email to be sent.
  3. When a lead call comes in to our Nextiva ($37.95 a month) phone line, myself or team member captures contact information and begins to build the lead as a contact within the Hubspot CRM.
  4. Besides building a contact in the system, we are able to place notes from questions to help qualify the potential client. By the end of the call we are able to label the lead as an opportunity, schedule tasks such as sending a proposal or send a follow-up email based on a template we were able to create in the CRM to forward to the lead in the future.
  5. Finally, we are able to qualify the lead as being valid or not valid by selecting a variety of descriptions under the New Lead option. Based on our selections, the lead follows a pipeline we established.
  6. We go into the system daily to determine what is needed. Email any leads directly from the system or make calls.

To learn the outcome of the steps above, please click here.

Have any other CRM suggestions, please comment below. They may be used for future articles.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

30 Days without a Facebook Fan Page Post

social media facebook test 30 day
social media facebook test 30 day
30-day Facebook Fan Page Test. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Truly, I didn’t plan for us to test, fast or boycott posting to our Facebook fan page for 30 days when we mapped out our editorial calendar at the beginning of the year. What started out from being busy with growth in our company, to realizing it isn’t our main stream of traffic for converting leads, it became a test.

What would happen after not posting for 30 days on our Fan Page? We had already begun looking at posting once a week or two weeks to focus on more niche social media efforts, but what would happen over a period of 30 days?

Well, nothing dramatic. However, we did fall out of love with it being our number one place to share content. Now to be clear, we are a B2B service company that works with B2C companies. I wouldn’t recommend a 30-day test, fast or boycott if you are a B2C. In fact, you need Facebook way more than a business similar to ours. We have not refrained from using Facebook for our clients. It’s just not our number one source any longer.

Here are three things that lead to us deciding to re-adjust our social media strategy.

  1. Scheduling posts. This feature has not worked properly in months for us as well as the clients we assist. We have been unable to schedule posts in advance. This works against our editorial calendar allowing us to focus on being social instead of stopping to post in the middle of the day. If you have followed our blog from the beginning, you know Scheduling is a big part of our recipe for social media success.
  2. The ever changing fan numbers. The new followers to fan page numbers never match. It contradicts what we are seeing in new likes versus noticeable declines in new followers. (Note: We do not purchase followers or likes.) The changes do not make sense without the supporting data from Facebook to clarify why there are changes.
  3. Our new projects from clients most fitting our desired demographics have come from word-of-mouth or niche media. While we obtain interest from people on social media, it has not lead to a significant number, nor in most cases, valid.

This topic isn’t new or innovative. However, it is helpful to those B2B companies teetering on whether to commit 100% of your marketing resources to a platform which may not yield the best results for new clients.

Yes. Social media is about being social. Yes. Social media is a great branding tool. However, your resource of time is limited. I encourage you to do testing with your brand to determine what is working and what is not.

What do you think? Have you refrained from posting to a social media platform for 30+ days to measure its effects?

Leave your comment below and it may be used for future articles.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.