Category Archive: Uncategorized

30 Days without a Facebook Fan Page Post

Truly, I didn’t plan for us to test, fast or boycott posting to our Facebook fan page for 30 days when we mapped out our editorial calendar at the beginning of the year.… Continue reading

The War In Christmas Marketing

  It goes without saying that commercialism of the holiday season is at an all time high. One needs no further proof of this than the REI Black Friday announcement, the TJ Maxx… Continue reading

How to Hijack a Hashtag Like a Boss!

  Let me be clear. Successfully hijacking or newsjacking (our internal definition – attempting to tie or takeover a current news topic for the purpose of marketing your brand or cause) a hashtag is… Continue reading