30 Days without a Facebook Fan Page Post

social media facebook test 30 day
social media facebook test 30 day
30-day Facebook Fan Page Test. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Truly, I didn’t plan for us to test, fast or boycott posting to our Facebook fan page for 30 days when we mapped out our editorial calendar at the beginning of the year. What started out from being busy with growth in our company, to realizing it isn’t our main stream of traffic for converting leads, it became a test.

What would happen after not posting for 30 days on our Fan Page? We had already begun looking at posting once a week or two weeks to focus on more niche social media efforts, but what would happen over a period of 30 days?

Well, nothing dramatic. However, we did fall out of love with it being our number one place to share content. Now to be clear, we are a B2B service company that works with B2C companies. I wouldn’t recommend a 30-day test, fast or boycott if you are a B2C. In fact, you need Facebook way more than a business similar to ours. We have not refrained from using Facebook for our clients. It’s just not our number one source any longer.

Here are three things that lead to us deciding to re-adjust our social media strategy.

  1. Scheduling posts. This feature has not worked properly in months for us as well as the clients we assist. We have been unable to schedule posts in advance. This works against our editorial calendar allowing us to focus on being social instead of stopping to post in the middle of the day. If you have followed our blog from the beginning, you know Scheduling is a big part of our recipe for social media success.
  2. The ever changing fan numbers. The new followers to fan page numbers never match. It contradicts what we are seeing in new likes versus noticeable declines in new followers. (Note: We do not purchase followers or likes.) The changes do not make sense without the supporting data from Facebook to clarify why there are changes.
  3. Our new projects from clients most fitting our desired demographics have come from word-of-mouth or niche media. While we obtain interest from people on social media, it has not lead to a significant number, nor in most cases, valid.

This topic isn’t new or innovative. However, it is helpful to those B2B companies teetering on whether to commit 100% of your marketing resources to a platform which may not yield the best results for new clients.

Yes. Social media is about being social. Yes. Social media is a great branding tool. However, your resource of time is limited. I encourage you to do testing with your brand to determine what is working and what is not.

What do you think? Have you refrained from posting to a social media platform for 30+ days to measure its effects?

Leave your comment below and it may be used for future articles.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

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How to Hijack a Hashtag Like a Boss!

Brands Hijack McDonald's #AllDayBreakfast Twitter Promotion. Above Promotions Company. Tampa, FL.
Brands Hijack McDonald’s #AllDayBreakfast Twitter Promotion. Above Promotions Company. Tampa, FL.

 

Let me be clear. Successfully hijacking or newsjacking (our internal definition – attempting to tie or takeover a current news topic for the purpose of marketing your brand or cause) a hashtag is not easy, but neither is social media. Many will and can take on sharing a popular hashtag with the hope of going viral. However, experts know most things posted by novices and even experts will not make it outside of their current active fan base, especially when the fan base is initially small with no engagement from  influencers. Often times the social share one does, will not be shared to the point of great success. To make matters worse, doing it wrong accomplishes viral status, but in negative ways. In fact, the real challenge of hijacking a hashtag is not being trolled after attempting to be relevant.

Now with that said, I know these little truths will not stop non-experts from trying to hijack a hashtag.

Truly the following tips are not just for making a slam dunk with hijacking a hashtag like a boss, but for being successful in getting your content shared online. Whenever items we share online for customers fall flat, I can 85% of the time tie it back to skipping one of the three principles below.

Generate good content. You cannot merely copy the original topic or post. You must create the series of clever words or images tying your brand to the hashtag. Remember the slam dunk Oreo made during the Super Bowl? Original good content for a current new story.

Be authentic. Imagine the National Rifle Association suddenly taking an interest in climate change or abortion rights. Some things just do not fit. People will not positively bite on your posts that are not authentic to your typical statements or mission. Be true to your voice and vision to dominate your real interests.

Stay relevant. Don’t pick topics not related to your industry. For instance, with McDonald’s #AllDayBreakfast, Denny’s and IHOP showed they were not impressed in a cheeky manner that had great publicity success. A plumber attempting to jump in and take over the interest of fans from either of these restaurants would more than likely be ignored or even worse trolled for attempting to jump into the mix.

While it is not easy to knock it out of the park on social media, you at least have access to news 24/7 to try, try, try again. (Please note: I would not recommend focusing only on pushing someone else’s story, but to make your own like a real boss.) Again, be prepared for backlash if you get it wrong.

So, are you ready to hijack a hashtag or two? Do you have a story to share on your past experience in doing so? Share your experience below and you could possibly be included in a future post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

Google Hangouts or Blab.im… Decisions…Decisions pt 2

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

Have you participated in a Blab yet? Did curiosity take you to the point of just lurking or did you try out your own Blab?

It’s been interesting seeing everyone’s point of view on it. In particularly experts like Joel Comm, Brian Fanzo, Amy Schmittauer, who have pretty much ruled Blab as the champion over Google Hangouts. While many other experts are still testing Blab out, many have begun to sing its praises and stating it could be the next big thing in social video. Other early users (it is still in beta mode) are addicted to the point of admitting to spending hours “blabbing” with strangers for fun or other experts for networking.

Then there are the others who are skeptical about spending time on the latest shiny social media object. They have decided to keep using Google Hangouts until they determine a reason to shift to Blab.

So. Which are you? If you’re the latter, I would go out on a limb to say you would be foolish to not at least try it out. It is always good to check out the latest platforms. If you’re wondering if it is better than Google Hangouts, well it is important for you to evaluate whether to jump ship or test, use and keep an eye out.

Here are a few things to keep in mind when deciding whether or not to use Google Hangout or Blab:

  • Will all of your viewers have a Twitter account to log into Blab to watch the conversation? Google Hangout doesn’t require a Google Hangout account to watch a live event. You can stream the event from Google Hangout on your own website with the embedded code.
  • If you’re looking for a private discussion between you and colleagues or friends, then you want to still use Google Hangout. Blab is meant for public chats.
  • If you are looking for a 60 second or less process to start chatting and foregoing numerous steps to begin, then Blab may be your best option.
  • Save time with Google Hangouts because the video gets uploaded to YouTube. Get a link from Blab where you can upload your video file to wherever you want.
  • If you need the convenience of on the fly editing by stopping and starting the video on Blab.

These points may not have helped you to decide whether or not to leave Blab, but it will at least give you an outlook of not ruling Google out just yet.

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will them to a future post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.