What is Your Favorite Back-to-School Ad?

Back-to-School Commercials. Above Promotions Company 2012. Photo Courtesy of Guillermo Ossa.
Back-to-School Commercials. Above Promotions Company 2012. Photo Courtesy of Guillermo Ossa.

It’s that time of year again! Parents are happy to have to no longer pay for summer camp and kids get to be reunited with some of their favorite classmates. Oh and of course the great education and school lunches that comes with it all.

Even if you’re not a parent, this time of year affects you. Try going to a store the day before the new school year begins. It’s a scene very similar to Valentine’s Day. People scramble for what’s left over to give someone.

But alas the first day of school arrives and hopefully the kiddies have all of the supplies they need and clothes to help them feel good starting the new year. For the extreme couponers, the commercials from different stores or product manufacturers do not faze them. For others, the commercials provide some sort of branding reminder of where to go or what to consider purchasing to “help make the kids’ year successful or cool.”

Below are a few of our favorite commercials from the past and even more recently aired. Take a look at them. Let us know which ones you like or others that didn’t make the list.

Target – Retro (unsure of year)

http://youtu.be/2gEpicF85sQ

Staples – Most Wonderful Time of Year

http://youtu.be/XOuzsk36vjM

Old Navy – Desk Til Dawn Horror

http://youtu.be/sNRe7d5SxF0

Footlocker – Sneaker Thing

http://youtu.be/zk5yfYQsPEE

VW Passat

http://www.youtube.com/watch?v=0RprqFbVbGI

K-mart – The Walk

http://youtu.be/YjaKFS5mu3g

 

*Thanks to Kidzworld.com for links to some of the videos above.

*************************

Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Computers With No Internet Connection is NOT a Hoax

FBI Infographic on DNSChanger.  Image courtesy of the United States Department of Justice Federal Bureau of Investigation.

It seems as though for many individuals, there is a debate as to the validity of millions of computers losing access to the internet in July 2012.   It is always good to be reluctant on information which circulates on the internet, but it is important to note the FBI has control of their website and the press release issued last November concerning the shutdown of the “safety net” which was attempting to protect users is real.  The individuals they arrested for hacking into computers based on false advertisements is real.  And the potential to not have access to the internet, is also real.

My Fox Tampa Bay, a local news station, did a phenomenal job of summarizing what could potentially happen to computer users reliant on the internet. 

Take a moment to view the story online.

Visit the official press release from the FBI.

Finally, visit one of the approved Federal Bureau of Investigation’s list of DNSChanger Check-Up sites to see if you were affected.  The list can be found here or below.

 

URL

Language

Maintainer

http://www.dns-ok.us/ English DNS Changer Working Group (DCWG)
http://www.dns-ok.de/ German Bundeskriminalamt (BKA)
Bundesamt für Sicherheit in der Informationstechnik (BSI)
http://www.dns-ok.fi/ Finish CERT-Fi
http://www.dns-ok.ax/ Swedish CERT-Fi
http://www.dns-ok.be/ Dutch/French CERT.be
http://www.dns-ok.fr/ French CERT-LEXSI
http://www.dns-ok.ca/ English/French CIRA and CCIRC
http://www.dns-ok.lu/ English CIRCL
http://dns-ok.nl/ Dutch/English SIDN

 

No, not every user will be affected. However, it will not hurt, to check now, before you wake up to work on an important project and have no access to the internet. 

Now, that could mess up a day for sure.

***********

Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.

Happy Retailer’s Day!

Today is Valentine’s Day.  Or is it?  At least that’s what the calendar says.

Whether you celebrate the day or not we know for many it’s a day of constant reminders of love being shown through thoughtful or last minute gifts.  This year you may feel like everywhere you turn today is another reminder of the “holiday for lovers”.  Constant hearts being thrown in your face and you wonder if this year there are even more.  Please don’t think you’re going crazy.  You’re not!  There are more hearts everywhere.   And with the information we will share below, you’ll understand why we now call today, Happy Retailer’s Day! 

According to the National Retailers Federation, their 2012 Valentine’s Day Consumer Intentions and Actions survey, revealed that today alone will yield a very nice return for businesses since the Christmas holiday season.  The average person celebrating the holiday will shell out $126.03, which is up 8.5 percent over last year and the highest in the survey’s 10-year history.  The spending for today is expected to reach $17.6 billion!*

From spouses to domestic relationships, family members and friends, the average dollar amount each will spend has increased.  And don’t think that the animals have been forgotten.  The average person will spend about $4.52 on their pets.

Now with this in mind, we do hope our retail followers are fully prepared for online sales and their websites are tablet and smartphone friendly.  The same survey states, “more than half of all tablet owners (53.8%) will use their device to research products, compare prices, redeem coupons, look up retailer information or purchase products. Four in 10 (40.4%) smartphone owners will use their mobile device to do the same.”

So no.  You’re not going crazy.  Businesses have positioned themselves to rake in some of the billions expected to flow in our economy today.  Just hold tight a few more hours and this will all be over.

If you are a business owner and can admit you weren’t ready for today, don’t worry.  Above Promotions Company is available to tell you how to unload some of your Valentine’s products and supplies.

Happy Retailer’s Day!

 

 

*Official NRF release of data http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1304