Zig Ziglar is Still the Trend

Zig Ziglar quote, Failure is a detour, not a dead end street. Above Promotions Company, Tampa, FL 2012.

Although out of the public eye for some time now, Zig Ziglar’s passing away yesterday was still a shock to many. As a teen, I can recall seeing him speak to a large audience in a venue in Tampa. Even then, I realized this man had something to say. He sparked interest in me to be an effective and productive person in my business and personal life. What can you say about a legacy, an icon for the world that continues to inspire people to achieve their best while encouraging others to do the same along the way.

Zig Ziglar who started his motivational speaking career in his 40’s, published 30 books and spoke to thousands along the way. His way with words made him one of the most quoted speakers. His quote, “Failure is a detour, not a dead-end street” has been engraved into the minds of many who directly listened to him or followed others that did. Before social media, there was good old fashion word of mouth and traditional media outlets. Ziglar’s words were shared exponentially. He has been setting trends within the business community for decades through presentations. Meeting presidents and dignitaries around the world was a part of his life and if those high profile individuals could share their experiences, we would see his positive effects constantly being spread to others. His death and the news of it going viral through Twitter, Facebook, Google and Yahoo, simply shows Ziglar is still able to and will continue to trend.

So many lessons can be learned and expounded upon with his life and teachings, but a huge one from a marketers perspective would be that when you have a solid brand you’ll never stop trending.

Do you have any in-person memories or even ones from recorded lectures you would like to share?

Please comment below. Your reply may be used in a future article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

Media Buzz: What Has Your Ear?

General Petraeus and General Allen. Center of Public Investigation. Photo Courtesy of Brendan Hoffman and Bloomberg. Above Promotions Company. Tampa FL 2012
What's Buzzing in the Media This Week? Photo Courtesy of Artur. Above Promotions Company, Tampa, FL 2012.
What’s Buzzing in the Media This Week? Photo Courtesy of Artur. Above Promotions Company, Tampa, FL 2012.

There is so much to explore in the news lately. Over the next week or so, I’ll be breaking down each of these topics to discuss from a branding and crisis communication view-point. For publicists and marketing experts that write for the public, the news right now is like Christmas in July, except in November for us. The banquet table for “why did they do that” or “what were they thinking” has literally filled our lives.

Here’s a quick synopsis of what we’ll be discussing in the upcoming days with maybe a couple of pauses to allow a few other topics to appear.

General Petraeus and General Allen. Center of Public Investigation. Photo Courtesy of Brendan Hoffman and Bloomberg. Above Promotions Company. Tampa FL 2012
General Petraeus and General Allen. Center of Public Investigation. Photo Courtesy of Brendan Hoffman and Bloomberg. Above Promotions Company. Tampa FL 2012

– The unfolding investigation that is in the forefront of international news. Extramarital affairs, inappropriate emails and the women involved in this story is certainly buzz worthy. As the news continues to unfold in the General Petraeus and General Allen scancal, this crisis will be under a strong review.

– An inappropriate relationship between the creator of Elmo, Kevin Clash and a male accuser. Many disappointed fans and a hiatus from the show. What will this mean for the brand and its Christmas sales?

Texas and other states petition for secession from the United States. Photo courtesy of WhiteHouse.gov and ABC News. Above Promotions Company. Tampa, FL 2012
Texas and other states petition for secession from the United States. Photo courtesy of WhiteHouse.gov and ABC News. Above Promotions Company. Tampa, FL 2012

– What do the petitions to secede from the United States mean in the public eye to those in other countries or even to the youth? We’ll dive into this more as well.

– John Schnatter, the CEO of Papa John’s International, has stirred up the sauce with his statements over increasing pizza prices and firing employees. Be prepared as we slice up his statements.

 

Intrigued yet? Certainly we’ll have much to discuss on these topics in the upcoming days. Stay tuned and feel free to share your comments below on any of the topics. Your comments may be used for the upcoming posts.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

Because You’re Small: Effective Marketing Strategies for Immediate Implementation

Because You're Small: Effective Marketing Strategies for Immediate Implementation. 2012

 

Because You're Small: Effective Marketing Strategies for Immediate Implementation. 2012
Because You’re Small: Effective Marketing Strategies for Immediate Implementation. 2012

 

Over the next few weeks, well probably months, you will hear about the book Because You’re Small: Effective Marketing Strategies for Immediate Implementation written by Above Promotions Company’s Creative Director, Ebony Grimsley. The book is scheduled to release on August 28, 2012 via Amazon, Barnes & Noble, iBookstore as well as other online stores. These are exciting days at Above Promotions Company!

So what is Because You’re Small all about? Glad you asked!

Because You’re Small takes a hard look at removing excuses from small businesses and non-profit organizations and replaces them with free to low-cost tools and proven techniques for immediate implementation. Much of it is written in the voice of these blogs and gets right to the point.

Although a few of the tips within the book will seem familiar if you follow this blog regularly, however, there are many more which were reserved just for this book. There are tools contained within that will help you immediately begin the road to improving your marketing strategy. One business owner  who was able to read it before the official release date started using the tips within hours of completing the book!

If you have enjoyed this blog and learned anything from it, you haven’t seen anything yet! This book is a must-have-tool for your business or non-profit organization.

To be kept up-to-date on workshops, supplemental materials and the book release, please visit the Because You’re Small blog at http://becauseyouresmall.wordpress.com.

 

Please help to spread the word by sharing this post!

 

Any words of advice for the new author, Ebony Grimsley? Share them here.

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Ebony T. Grimsley is the owner of Above Promotions, a publicity, marketing and promotions company in Tampa and the author of the 2012 book titled, “Because You’re Small: Effective Marketing Strategies for Immediate Implementation”. Her instinctive business sense and passion for assisting others in achieving their dreams creates a perfect match for success for all of her clients and attendees at conferences and seminars.

She has been featured on MSNBC.com, the Retail Customer Experience, Mainstreet and other publications, panels, the emcee for events as well as appears as a monthly guest on WEAL in North Carolina. Invited to speak on entertainment industry topics, marketing strategies, crisis communication issues, leadership and organizational techniques and professional journalism, Ebony has educated those in the business and entertainment communities, locally and across the nation. Her expertise is well-respected in her field and her direct candor welcomed by all.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.