Google Hangouts or Blab.im… Decisions…Decisions pt 2

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

Have you participated in a Blab yet? Did curiosity take you to the point of just lurking or did you try out your own Blab?

It’s been interesting seeing everyone’s point of view on it. In particularly experts like Joel Comm, Brian Fanzo, Amy Schmittauer, who have pretty much ruled Blab as the champion over Google Hangouts. While many other experts are still testing Blab out, many have begun to sing its praises and stating it could be the next big thing in social video. Other early users (it is still in beta mode) are addicted to the point of admitting to spending hours “blabbing” with strangers for fun or other experts for networking.

Then there are the others who are skeptical about spending time on the latest shiny social media object. They have decided to keep using Google Hangouts until they determine a reason to shift to Blab.

So. Which are you? If you’re the latter, I would go out on a limb to say you would be foolish to not at least try it out. It is always good to check out the latest platforms. If you’re wondering if it is better than Google Hangouts, well it is important for you to evaluate whether to jump ship or test, use and keep an eye out.

Here are a few things to keep in mind when deciding whether or not to use Google Hangout or Blab:

  • Will all of your viewers have a Twitter account to log into Blab to watch the conversation? Google Hangout doesn’t require a Google Hangout account to watch a live event. You can stream the event from Google Hangout on your own website with the embedded code.
  • If you’re looking for a private discussion between you and colleagues or friends, then you want to still use Google Hangout. Blab is meant for public chats.
  • If you are looking for a 60 second or less process to start chatting and foregoing numerous steps to begin, then Blab may be your best option.
  • Save time with Google Hangouts because the video gets uploaded to YouTube. Get a link from Blab where you can upload your video file to wherever you want.
  • If you need the convenience of on the fly editing by stopping and starting the video on Blab.

These points may not have helped you to decide whether or not to leave Blab, but it will at least give you an outlook of not ruling Google out just yet.

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will them to a future post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

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5 Ways to Keep Visitors on Your Website Longer

Looking for Ways to Keep Visitors Hanging Out on Your Website Longer - Above Promotions Company Tampa FL PR Digital Marketing Agency
Looking for Ways to Keep Visitors Hanging Out on Your Website Longer - Above Promotions Company Tampa FL PR Digital Marketing Agency
Looking for Ways to Keep Visitors Hanging Out on Your Website Longer – Above Promotions Company Tampa FL

 

You have the right domain name, great search engine terms, the perfect mobile ready and responsive design website around, great speed rates and are still wondering why your visitors are spending less than a minute on your site.

Beyond speed to load and balancing content with other visually appealing aspects to draw in visitors, here are five additional methods to use to keep visitors on your site longer.

1. Video Content.

According to WebDAM, visual data is processed 60,000 times faster by the brain than text and videos on landing pages increase conversions by 86%. These numbers cannot be ignored. Having a video is a great way to convert sales and build intrigue with your product. But many of you realize this and it’s why your Youtube page has several videos sitting idly by hoping for traffic. You have created great videos, but have yet to incorporate them to your website for either coding reasons or lack of knowledge about easy tools to make it happen.

There are several web plugins to help you tie in your videos. For those of you on WordPress platforms, you can easily download a free tool called, Smart Youtube Pro. The tool has over one million downloads and offers a more visually appealing look to your site. Simply paste your Youtube, Vimeo or other link to an existing video on the internet and you can easily add more time for people to be on your site and for you to gain their trust. (Please note: The first video your visitors come to should not be long in length. This would reverse your chance to get them to stay longer to review the rest of your site.)

2. Slide Shows.

Slide presentations are a great way to show content in a more visual and light manner. A well prepared slide show is also a great way to use information and images to draw visitors into your products or services. Also, for those who lack the video production budget, slide presentations can also help to drive home your brand while appearing savvy. Only smart people create presentations, right?

Another great tool for WordPress site users is seoslides by Alorum. Slideshare is a great website and helps with SEO, but seoslides allows you to embed your presentations anywhere. In other words, you can now place your awesome presentation from a recent conference on your own website and still draw in traffic due to the ability they provide to build your own SEO-optimized slides.

3. Link to internal content on the website.

It really is quite the basic thought but missed by many. If your website has related topics, why not link to them? With strategic linking to quality content on your page, you can keep visitors hungry for your website. They could easily end up visiting more pages and reading more information while subconsciously realizing you offer them great value.

In particularly on your blog, you will fall in love with the widget, LinkWithin. It gives you an opportunity to visually link other articles you posted on your blog underneath one post. It’s a great way to prevent older stories from losing traffic.

4. Add chat feature.

Let’s face it. Many industries require users to be able to ask questions about products. If your site doesn’t have a FAQ section or a forum, adding a chat feature allows visitors to obtain answers to questions they are in search of when visiting your site. You may wonder if answering a question is really a way to keep people on your site longer, however, just think about the length of time it takes to have a text conversation online. When done properly, your chat personnel can win over visitors by converting them to customers. Great customer service wins over potential customers more often than not.

Not only because you can have a help desk ticket feature along with the chat one with LiveZilla, but being able to do it on mobile devices is really the icing on the cake for businesses.

5. Give something away.

Some things are just that simple in marketing. People still love free stuff. If you determine the right item to offer for free which will cost your business very little, but still offers visitors value, you may just win at converting some visitors. In the B2B world, free downloads of white papers work very well. Podcasts are also great for businesses selling knowledge.

Buzzsprout is a podcast publishing software that allows you to embed your podcast on your site and has an easy to use mobile player. Of course, B2C organizations can also find a benefit in using this player as well.

So what do you think? Have you used any of these tools? Looking to try any out?

Leave your comment below. You may be featured in a future post.

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Above Promotions is a full service publicity, digital marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.