Over Two Years and Paula Deen Couldn’t Be Saved?

 

Paula Deen shown above. Image by TMZ.com. Above Promotions Company. Tampa, FL. 2013.
Paula Deen shown above. Image by TMZ.com. Above Promotions Company. Tampa, FL. 2013.

 

Over the past several days the entire world has watched Paula Deen’s career implode. Deep fried butter jokes and heated racial discussions have been the center of much of the public’s talk surrounding her thanks to the National Enquirer exposing her discriminatory words during a May 17th legal deposition. The deposition is the result of a lawsuit by Lisa T. Jackson, a Caucasian woman, who states she witnessed Paula and her brother, Bubba Hier, make discriminatory and sexual harassment statements and even acts of violence during her years with Deen Enterprises. This document reveals Deen admitting to not only using the “N” word, but also statements against those who are Jewish, black and other inappropriate workplace comments.

What is perplexing to me over this entire Deen meltdown is the fact this issue has been going on for over two years. This issue was knowledge to not only her previous, but current public relations agency. Why wasn’t a winning strategy executed or in place for this firestorm? WSAV, a NBC news affiliate, has this lawsuit going back to at least January 2011. Nancy Assuncao admits during a recent CNN interview for having worked with Deen for six years. The timeframe of her work covers when this allegation by Jackson first arose. According to Reuters.com, Oliver Maner LLP, attorney office for Deen, released a statement regarding the lawsuit in March 2012 and listed Deen’s public relations contact as The Rose Group. The Rose Group apparently replaced Assuncao who resigned during the Victoza, a Novo Nordisk drug, debacle. Again, it’s just not clear as to why did it come to the Food Network not renewing their contract with her and QVC distancing themselves away? Why is Paula Deen losing this fight?

This leads one to believe either one or more of the following three things happened:

  1. Paula Deen was in denial to her public relations team about making any offensive statements to or around employees; or
  2. Her public relations team underestimated the response and was unable to develop a fireproof strategy; or
  3. A strategy was created and Deen decided to not follow it.

It’s quite sad to think with over two years of time, pre-emptive moves to solidify Deen’s feelings of acceptance of all man-kind hadn’t drowned the airwaves in order to strengthen the fan base prior to the deposition. What would lead to Deen not being ready to schedule and appear at several interviews to denounce any foul intent in what Jackson may or may not have witnessed during her tenure with Deen Enterprises?

Instead there is a no-show on the TODAY Show, two apology videos, one of which Juda Engelmayer, Senior Vice President of 5W Public Relations was present during the recording, a loss of a television contract with the Food Network and no scheduled appearances to move her cookware line on QVC.

So as we wait it out to see what will happen next, if an additional agency will be brought in to help per rumor or if she’ll just sit back and wait until the lawsuit and public frying is done, it should be an interesting case study for practitioners everywhere to say the least.

What do you think? Why do you think Paula’s empire burned? Do the pr professionals who are or were around her have any blame in this? Comment below. Your reply may be used for a future post.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

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Adam Ryan Lanza Facebook Pages?

Facebook Fan Pages Created without Permission. Image Courtesy of Facebook. Above Promotions Company. Tampa, FL 2012
Facebook Fan Pages Created without Permission. Image Courtesy of Facebook. Above Promotions Company. Tampa, FL 2012
Facebook Fan Pages Created without Permission. Image Courtesy of Facebook. Above Promotions Company. Tampa, FL 2012

It’s been a few days after the Connecticut shooting, but I have to share what I have always thought to be one of the most peculiar things about social media.

For those of you who have created fan pages on Facebook, you know how easy it is to create or add new pages. Becoming an admin to a page of any name you create is pretty easy and doesn’t require much verification in the process. Let’s face it, we need some things to be easy in life, right? However, I never understood why it is so easy or even tolerable for people to create fan pages for people like Adam Lanza. Whether it is to honor the killer or bash them, it seems as though creating these pages can bring no solution to the problem.

Just as after the Aurora, Colorado shooting took place and James Holmes’ Facebook pages popped up, so have ones for Ryan Lanza and Adam Lanza. (Ryan being the name the media first gave to the public immediately following the Sandy Hook Elementary shooting in Connecticut. We’re not even going to focus on the fact that CNN and CBS used the wrong photo. Surprisingly, even CBS continued to use the wrong image during Sunday’s recap of the events that took place.)

At best Facebook allows for fellow users to report a page, however, a reported page doesn’t necessarily mean they will be removed or removed immediately.

Facebook policy for the deceased is as follows:

Memorializing the account:
It is our policy to memorialize the account of a deceased person.

In order to protect the privacy of the deceased person, we cannot provide login information for the account. However, once it has been memorialized, we take measures to secure the account.

If you need to report a timeline to be memorialized, please contact us.

Removing the account:
Verified immediate family members may request the removal of a loved one’s account from the site. 

For their policy on individuals who have lost their mental capacity to cope with issues and shoot others and live to tell the tale, well, Facebook doesn’t have a policy on it just yet. However, we can refer to their policy on creating pages:

You can create and manage a Facebook Page from your personal account. Please note that only the official representative of an organization, business, celebrity or band is permitted to create a Page.

Clearly the pages created under some of the most disliked names of people who have caused tragedy did not authorize others to create the pages you can find on Facebook’s search. But this does show there is a disconnect on how people can impersonate or represent another person on social media.

I’m not writing to start any new policy, but it does lead one to take note if anything should be done over creating unauthorized pages. After reading some of the things posted by others, there are many individuals who do not like the fact these individuals are being featured or idolized after such heinous crimes have been committed.

What do you think? Please share your thoughts below. They may be used for a future article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

Scheduling Social Media is Where to Start and Improve [Infographic]

Scheduling Social Media Infographic 2012. Above Promotions Company.

Scheduling is our number one tip for small business owners looking to start or even improve their social media strategy.  Below you will find our Infographic on the subject.  Please comment below if you have any other statistics, tools to recommend or want to share your personal experience on scheduling your content.

Scheduling Social Media Infographic 2012. Above Promotions Company.
Scheduling Social Media Infographic 2012. Above Promotions Company.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.