Adam Ryan Lanza Facebook Pages?

Facebook Fan Pages Created without Permission. Image Courtesy of Facebook. Above Promotions Company. Tampa, FL 2012
Facebook Fan Pages Created without Permission. Image Courtesy of Facebook. Above Promotions Company. Tampa, FL 2012
Facebook Fan Pages Created without Permission. Image Courtesy of Facebook. Above Promotions Company. Tampa, FL 2012

It’s been a few days after the Connecticut shooting, but I have to share what I have always thought to be one of the most peculiar things about social media.

For those of you who have created fan pages on Facebook, you know how easy it is to create or add new pages. Becoming an admin to a page of any name you create is pretty easy and doesn’t require much verification in the process. Let’s face it, we need some things to be easy in life, right? However, I never understood why it is so easy or even tolerable for people to create fan pages for people like Adam Lanza. Whether it is to honor the killer or bash them, it seems as though creating these pages can bring no solution to the problem.

Just as after the Aurora, Colorado shooting took place and James Holmes’ Facebook pages popped up, so have ones for Ryan Lanza and Adam Lanza. (Ryan being the name the media first gave to the public immediately following the Sandy Hook Elementary shooting in Connecticut. We’re not even going to focus on the fact that CNN and CBS used the wrong photo. Surprisingly, even CBS continued to use the wrong image during Sunday’s recap of the events that took place.)

At best Facebook allows for fellow users to report a page, however, a reported page doesn’t necessarily mean they will be removed or removed immediately.

Facebook policy for the deceased is as follows:

Memorializing the account:
It is our policy to memorialize the account of a deceased person.

In order to protect the privacy of the deceased person, we cannot provide login information for the account. However, once it has been memorialized, we take measures to secure the account.

If you need to report a timeline to be memorialized, please contact us.

Removing the account:
Verified immediate family members may request the removal of a loved one’s account from the site. 

For their policy on individuals who have lost their mental capacity to cope with issues and shoot others and live to tell the tale, well, Facebook doesn’t have a policy on it just yet. However, we can refer to their policy on creating pages:

You can create and manage a Facebook Page from your personal account. Please note that only the official representative of an organization, business, celebrity or band is permitted to create a Page.

Clearly the pages created under some of the most disliked names of people who have caused tragedy did not authorize others to create the pages you can find on Facebook’s search. But this does show there is a disconnect on how people can impersonate or represent another person on social media.

I’m not writing to start any new policy, but it does lead one to take note if anything should be done over creating unauthorized pages. After reading some of the things posted by others, there are many individuals who do not like the fact these individuals are being featured or idolized after such heinous crimes have been committed.

What do you think? Please share your thoughts below. They may be used for a future article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

How Do You Handle Social Media During a National Crisis

Candles to remember the innocent victims of the shootings that occurred in public places in the U.S. in 2012. Photo Courtesy of Irum Shahid. Above Promotions Company, Tampa, FL 2012.
Candles to remember the innocent victims of the shootings that occurred in public places in the U.S. in 2012. Photo Courtesy of Irum Shahid. Above Promotions Company, Tampa, FL 2012.
Candles to remember the innocent victims of the shootings that occurred in public places in the U.S. in 2012. Photo Courtesy of Irum Shahid. Above Promotions Company, Tampa, FL 2012.

It can easily be said that the public shootings of innocent people from Colorado to Connecticut and places in between, have been moments we will never forget. As fellow humans we immediately begin to feel sorrow for those involved. In many cases, the tragedies force you to stop and reflect on the value of life and the importance of mental health. For some, it even involves taking a look at the gun laws in the U.S. But as a business owner, marketing coordinator or social media manager, during these types of tragedies, do you rethink how or when you address your fans or the public on social media?

As the story continues to unfold over the shooter, his motives, the lives taken away at the Sandy Hook Elementary School and even gun laws, I cannot help but wonder, do business owners and organization leaders make any exception to their social media posts during times of tragedy? Are your fans turning to a retailer or a news media outlet when issues of this scale occur? I guess my question boils down to what is or is not appropriate to say or share on social media during times of a national crisis?

About.com says traditional media is a one-way street, while social media is a two-way street. If you’re talking about your event, your product or service while everyone else on your social media feed is discussing the crisis, do you think your posts will be reflected on as being a relevant two-way street?

So, as to not appear as I have all of the answers, I would like to pose the following questions for dialogue on this topic.

  1. Do you stop and rescheduled programmed updates?
  2. Do you think your updates have the same effect during a tragedy if they do not involve the tragedy?
  3. If you program your updates, do you check to ensure they are in-time with current events or thoughts of your targeted audience?
  4. Will your organization be hurt if you withhold non-crisis related posts for 4 or even up to 24 hours?
  5. Do you even acknowledge national tragedies?
  6. Is it better to pause and acknowledge the tragedy and post as normal?
  7. Do you evaluate all posts that are scheduled to ensure they do not offend anyone?

I will provide my personal professional opinion and one shared with my clients and the answers to these questions as we discuss this topic. I do believe that if you communicate a message of being for the people and concerned about the people in your overall branding message, you must be sensitive to the people. You cannot say, you are the source people turn to and then ignore the fact your topic is not relevant during such a time. For some industries, this is more of a guideline, for example, if you are a business that contracts to the government, it wouldn’t matter as much.

Also, always keep in mind how relative your posts are to your audience and the timing of them. Even if you’re hosting the best event or sale of the year, if tragedy strikes, these things can appear as insensitive or just not needed at the moment, but ok after a short period of time.

Again, I would love to hear your answers on the questions above. Your response may be featured in a future article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

Mending Broken Fences: Jeremy Lin and ESPN Editor

Jeremy Lin New York Knicks Point Guard
Jeremy Lin New York Knicks Point Guard. Photo Courtesy of Getty Images/Yahoo Sports

If you recall a few weeks ago, a post was shared here regarding Jeremy Lin and one of the offensive remarks which took place publicly.

Since then, one of the most publicly scrutinized one has probably come from an ESPN editor, Anthony Federico.  Anthony was fired and re-hired later by the sports network.

Well, don’t we all like the story of mending broken fences?  Apparently it is a common known fact to help repair an image.  Why else would the story of the two having lunch together be shared to the news.  People sit down to eat every day.  These two sitting down is a story of goodwill.

Nonetheless, it was a fine attempt to continue to eliminate concerns on the comment, “chink in the armor” being a purposely, malicious, racist one.  Crisis diffused?

Check out the quote from Federico on the Newsday.com site and tell us what you think.