How to Brag on Your Brand Like Justin Timberlake

Photo of Justin Timberlake courtesy of the TODAY Show. Above Promotions Company Tampa FL 2013
Photo of Justin Timberlake courtesy of the TODAY Show. Above Promotions Company Tampa FL 2013
Photo of Justin Timberlake courtesy of the TODAY Show. Above Promotions Company Tampa FL 2013

 

It’s funny how human emotions can conflict us at times. We work hard to make a name for ourselves and yet shy away from sharing our accomplishments. Why can’t we just state some of our life’s successes with ease? Many clients we’ve worked with over the years struggle in this area. It makes working on their public relations and marketing campaigns a challenge in the beginning. Yet we eventually overcome the issue and are able to move forward successfully. While preparing for today’s projects and catching up on the news this morning, Justin Timberlake gave viewers a good way to brag or name drop without coming across as pompous on the TODAY Show.

Here it is, singer, actor, entrepreneur, spokesperson and more, Justin Timberlake, whose work has run circles around others his age, is able to give accounts of his star-studded life without turning off viewers. In fact, he’s probably measurably made new fans after the two-part interview series between he and TODAY Show anchor, Matt Lauer.

Well, you don’t have to be a mega-star to do the same. It’s not difficult for you too to perfect the art of bragging without being annoying. Are you ready to brag without turning others off?

Here are three tips to help you brag on your work without coming off as irritating to listeners.

  1. Be a story-teller. Just randomly saying, “You know I know Ben Affleck, right?” would be the conversation killer for anyone. Bits and pieces of information not in any order is a mood killer for any situation. Make your life’s journey into a story. Be able to tell of your accomplishments in a manner where the facts flow and are important to the story and the audience.
  2. Know when it’s relevant to tell your story. Again, this is where being random helps no one including yourself. If Timberlake belted out “You know I’ve won a lot of awards in my career” before Matt Lauer could get the first question out, extreme awkwardness for not only the interviewer, but the audience would have occurred. Be a natural story-teller. Tell the story when it’s time to do so. This means don’t randomly tell it, but also know when the moment is right, you must tell it.
  3. Tell your story in a relaxed posture. Comedian Kevin Hart has a joke “say it with your chest” that went viral after his standup routine a year or so ago. Well, in telling your accomplishments, you don’t need to “say it with your chest.” Allow your tone to reflect that of the interviewer or your listener, if not, a little lower than. This allows for a grateful, humble yet “I did these things because I was determined” approach instead of coming of as conceited.

Truly the interview by Matt Lauer with Justin Timberlake in its two parts led to some great entertainment, but at the end of the day, people were able to enjoy segment and not feel turned off from Justin and all of his name dropping.

What do you think? Have you ever been turned off from someone bragging about themselves before? Are you shy in doing it yourself for your brand?

Leave your comment below and you may be featured in a future post.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit Above Promotions Company today.

 

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Top 10 Social Media Posts for 2012

There are more and more consultants targeting businesses to contract out their social media services. Over the past couple of weeks, I’ve noticed a large number of these “social media” marketing companies violating terms of use for Facebook and Twitter. Of course to those who do not know some of the basics, you could find yourself paying a “consultant” to have your account deactivated or suspended.

It’s important you work with someone knowledgeable in the field. But how can you know if the person you’re speaking to is up-to-date on the rules? To have some comfort with the company you are working with, you will need to know a few things yourself.

Over 2012, I’ve shared some important information to help business owners and non-profit leaders get a handle on social media as well as staying out of trouble. Feel free to visit what I believe are the top 10 posts on the topic as well as the Infographic below to keep in your arsenal.

 

Scheduling Social Media Infographic 2012. Above Promotions Company.
Scheduling Social Media Infographic 2012. Above Promotions Company.

Scheduling Social Media is Where to Start and Improve [Infographic]

Our #1 Social Media Tip

Social Media is NOT Free

Get In the Social Media and Mobile Game

What Type of Drink is Your Social Media?

Facebook Hid My Email Address!

Don’t Get Into Trouble Over… Facebook Giveaways

What Happens at 1,000 Facebook Likes or Twitter Followers? pt 1

Don’t Let Your Facebook Cover Photo Get You Into Trouble

To Pin or Not to Pin: The Pinterest Copyright Controversy

 

Be sure to bookmark these pages. Please note that Above Promotions is available for consultation to help ensure an effective campaign is launched and you do not violate any terms of use. Also, if you’re wondering if you are getting the appropriate return on investment for your social media efforts, please be sure to pick up your copy of Because You’re Small: Effective Marketing Strategies for Immediate Implementation today. Don’t execute another campaign without ensuring your dollars are being spent wisely!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

Zig Ziglar is Still the Trend

Zig Ziglar quote, Failure is a detour, not a dead end street. Above Promotions Company, Tampa, FL 2012.

Although out of the public eye for some time now, Zig Ziglar’s passing away yesterday was still a shock to many. As a teen, I can recall seeing him speak to a large audience in a venue in Tampa. Even then, I realized this man had something to say. He sparked interest in me to be an effective and productive person in my business and personal life. What can you say about a legacy, an icon for the world that continues to inspire people to achieve their best while encouraging others to do the same along the way.

Zig Ziglar who started his motivational speaking career in his 40’s, published 30 books and spoke to thousands along the way. His way with words made him one of the most quoted speakers. His quote, “Failure is a detour, not a dead-end street” has been engraved into the minds of many who directly listened to him or followed others that did. Before social media, there was good old fashion word of mouth and traditional media outlets. Ziglar’s words were shared exponentially. He has been setting trends within the business community for decades through presentations. Meeting presidents and dignitaries around the world was a part of his life and if those high profile individuals could share their experiences, we would see his positive effects constantly being spread to others. His death and the news of it going viral through Twitter, Facebook, Google and Yahoo, simply shows Ziglar is still able to and will continue to trend.

So many lessons can be learned and expounded upon with his life and teachings, but a huge one from a marketers perspective would be that when you have a solid brand you’ll never stop trending.

Do you have any in-person memories or even ones from recorded lectures you would like to share?

Please comment below. Your reply may be used in a future article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.