3 Tips to Keep Your Business Hot in the Winter

Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa
Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa
Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa FL

 

Surviving the winter months is a concern for many businesses. Consumer spending shifts to the holidays and the amount being spent greatly declines after the rush to spend on gifts goes away. So the average business owner plans for the rush and hopes to receive a portion of the billions of dollars spent during this time of year.

However, for businesses that sell items which are best enjoyed in the spring and summer months, the excessive spending and recovery period is not felt. The winter months isn’t about a large boost in sales, but a steady decline in revenue because consumers tend to focus less on the sunny days and be more concerned about the ice-cold ones.

We recently received a request for consulting for a business who specializes in summer/beach items. The company had read our blog post, “Our Number One Marketing Tip for the Holiday Season” but they still needed campaign ideas for their product. And while, I simply cannot list all ideas in this one article, there are three things you should keep in mind when planning for the winter months (and not just Thanksgiving and Christmas holidays).

  1. Work with what you got. Here in Florida there is a plethora of stores on the beach which sell beach wear items. If you sell clothing items which are more apt for the spring and summer months, consider working with a fashion stylist to help you keep the desire for your items going in the winter months. Fashion stylists, similar to Tamy Lugo of vStylist, have a way of showing customers how to transition their pieces for the cooler months. So the tank top with the sun on it is now being focused as a cami under a sweater or a jacket. There are ways to sell most summer clothing items in the winter. You just need to team up with a professional to show you how.
  2. Get in where you can fit in. Create or purchase temporary products. I believe there is one national store which does this idea the best, Tropical Smoothie Cafe. This store is literally a hot spot for smoothies in the north and the south. They do not stop selling the icy treats once the winter months roll around. Nope. They focus on inserting white chocolate into some drinks and cranberries into others. And for their customers who refuse to drink the smoothies while the temperatures are below cool, they create seasonal sandwiches, soups and salads which have the same seasonal spirit of the weather.
  3. Embrace the winter months. Imagine having a paintball business located outdoors in states where snow is a part of the norm. Many people would only think to visit this business in the warmer months. However, this type of business can encourage those who like this outdoor activity to participate in various themed days. There are people who can relate to the Star Wars movie where Luke Skywalker was in the snow fighting the Imperials. Why not create time periods where people can embrace pop culture memories while playing outdoors? Why reduce your hours or close your fields because people are not able to relate to the cold and outdoors? You can even purchase snow themed courses. Give these outdoor sportsmen something to embrace instead of closing.

This article could go on and on listing examples from our team members for companies who may scuba dive or outdoor bars, but with these three examples, your mind is probably turning now on how to embrace these winter months.

So what did you think of these examples? Do you have good examples of other businesses that are keeping their sales hot in the winter? Reply below. Your responses could be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

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3 Reasons Why Twitter Acquiring CardSpring is Great for Your Brand

Twitter Acquires CardSpring. Above Promotions Company, Tampa FL. Digital Marketing and Public Relations.
Twitter Acquires CardSpring. Above Promotions Company, Tampa FL. Digital Marketing and Public Relations.

 

It is no secret social media platforms have proven to be the best places for data acquisition and marketing. Free use of their platforms was never really free. In exchange for members’ attention and data, these sites have managed to be the largest providers of media buys in the industry.

As businesses continue to push the digital marketing envelope and the biggest platforms and new smaller ones further their development on how to monetize their sites and applications, we will start to see how more benefits start to form for brands. Facebook’s new buy button was a good step in this direction. However, Twitter acquiring CardSpring, well that simply takes the best of online and offline marketing to another level.

CardSpring is a way for publishers to create promotions for brands stemming from the use of a person’s credit or debit card. By providing a real-time customer experience, CardSpring and Twitter has just elevated the social media purchasing game.

Last week Twitter wrote:

In fact, we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.

You can only imagine what will come next. From the possibility of geo-location promotions appearing to listening to what friends are purchasing, this could be the biggest move to date for Twitter.

So as a food, fashion or family entertainment brand, you may be wondering, “How could this acquisition affect me?” Glad you asked.

Here are three reasons why this could be great for your brand:

  1. With Twitter advertising, you could essentially create a retargeting marketing funnel. Followers see your ad, they purchase online. You can restart your advertising to them of “similar items” based on their last purchases.
  2. Another one-stop shop for promotional updates. CardSpring works with web publishers to provide advertising solutions. By joining CardSpring you can select which ones you want to use to promote your business.
  3. Forget branded loyalty cards that are focused on carrying a plastic card. Female consumers could easily forget those at home when they switch purses. Men could easily remove them from their wallets to make room for other items. If your brand is not one your demographic uses on a daily or a minimum of a weekly basis, you are more than likely not going to receive the same results with a separate discount/loyalty card as you would with the ability to be linked to a person’s credit card.

While there are so many different areas Twitter and CardSpring can go into now, all businesses, especially those in food, fashion and family entertainment, should be keeping an eye out on what comes of this purchase.

Social media with purchasing power is the quintessential place to be in with digital marketing.

Are you using CardSpring or any other similar APIs now for your brand? If so, please share below. Your comments may be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients with lifestyle products who are looking to stay in the forefront of the minds of 18-65 year old males and/or females by utilizing technology and creative campaigns. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

12 Ways to Take Advantage of the World Cup

FIFA World Cup 2014 Brazil. Above Promotions Company. Tampa, FL.
FIFA World Cup 2014 Brazil. Above Promotions Company. Tampa, FL.
FIFA World Cup 2014 Brazil. Above Promotions Company. Tampa, FL.

 

No matter the country being broadcasted around the world during the 2014 FIFA World Cup, millions are talking online about the outcomes or predictions of each match. For many brands, this is the Christmas in July that only comes around every four years. Showing support for the sport has become a huge part of the summer’s marketing plan for many.

Countless businesses are riding the advertising wave of these soccer games. They are running commercials on tv and online showing their support of the sport. They are purchasing promotional items exclusively for these games. Hashtags and SEO tactics are also being used to take capture the attention of their customers.  But for some reason there is still a group not diving into this easy promotional opportunity FIFA has afforded the world.

So what if you are a solopreneur who doesn’t watch soccer or a business in an industry who has no direct connection to sports in general, your brand can still take on the World Cup this summer to win sales. While it may pose a small challenge for B2B businesses to discover ways to show support, B2C businesses should have no problem with taking on the sport head on to win sales. Either way for any industry, you should treat the World Cup as you would any event not directly related to your business to show your brand is aware of what is going on in the world. You should:

  • Inform – Provide match times or scores. Share information about the countries playing.
  • Integrate Content – Incorporate highlights of matches or fun facts about the teams.
  • Remain Conversational – Ask simple questions regarding most talked about moments.

Just because your business may not be related to the sport, does not mean you should stick your head in the sand and ignore it for the next few weeks. You do not have to rebuild your advertising for the World Cup, but you should acknowledge it is going on. Besides, if this is a slow season for your business as you await fall to begin, you could not lose by taking advantage of the games.

Still unsure of how to incorporate the World Cup into your marketing plans over the next 2 weeks? Here are a few ideas for different industries to take advantage of the World Cup:

  • Wine bars: Feature wines from the countries playing that day. Offer flights of wine to help drive people to come in before or after the game.
  • Fashion retail business (non-sports apparel): Put together outfits in the colors of the teams playing or show what you can wear during watch parties. Offer discounts based on scores or winning teams.
  • Restaurants: Feature party to-go boxes for games as well as special seating for people who represent their team through shirts, jerseys or flags. You can also feature beers from countries playing that day.
  • Auto repair: Offer access to watch the games at your location while people get their vehicles serviced.
  • Mobile phone store: Text-to-win an air card so customers won’t miss watching a match online.
  • Greeting card store: Remind people they can purchase sympathy cards for those with friends who cheered on teams who lost.
  • Furniture store: Feature furniture which is great for party use.
  • Landscaping company: Show country inspired work or plants or even how to create mini soccer fields in the backyard.
  • B2B businesses: Show how your staff is getting into the matches by posting images online.

There are many ways to remind soccer fans you have items they may want or need during the next couple of weeks. With over three million tickets purchased for the actual matches and an estimate of over 900 million to watch around the world, your brand would be crazy to not at least dedicate a few posts on social media to the World Cup.

Are you taking advantage of the World Cup? Are you currently doing any of these tips already?

Leave your comments below. They may be used for future posts.

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Above Promotions is a digital marketing and public relations agency with B2C clients with lifestyle products who are looking to stay in the forefront of the minds of 18-65 year old males and/or females by utilizing technology and creative campaigns. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
********************
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.