What Happens at 1,000 Facebook Likes or Twitter Followers? pt 2

Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In?  Photo Courtesy of Sigurd Decroos.
Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren’t Coming In? Photo Courtesy of Sigurd Decroos.

“Like our page and you get a free jar of jam!”

People believe in enticing possible fans for free goods or services is a good way to gain more “likes” in the social media world in an attempt to hit a magical fan number.  It’s important to go back and read pt 1.  We’re not stating to forego growing an audience who will eventually become customers or help you to gain new ones.  This is merely a continuation of a look at the overall goal.  Don’t lose sight of basic marketing principles.  Always create value for potential customers whether on Facebook or Twitter.  They are merely tools.

You have to ask yourself what happens after they like your page and do not receive a free subscription to your jam of the month club?  What happens to the person who “liked” you?  (Jam is just a reference point.  We love jam!)  Will they keep coming back to the page or forget they provided you with a “courtesy like”.

Just as a side note on the topic of promotions, before you offer any incentive in the form of a promotion for someone being the 1000th person to like your page, be sure you read the Facebook guidelines.  That type of offer is prohibited by the social media giant.  (Check out our blog on how to not get into trouble over promotions on Facebook.)

It is so important to note that it is not being said to stop seeking potential customers on any social media site.  You’re supposed to chase after avenues for leads.  It’s just crucial to not forget the marketing basics.  You have to focus on what happens after people hit the like button.  Just because they hit the initial like, doesn’t mean they will continue to come back.  Which would mean getting to that 1,000 like didn’t really do much, but put up a visible mile marker that may not translate into dollars in your bank account.

Think of it this way.  You would never walk up to a complete stranger and ask them to “like” or “follow” you.  You hang out and make yourself friendly.  You show you’re a person of character and you could be someone they could really like.  And that’s the “social” part many are forgetting when using various sites to promote their business.  You must give people a reason to engage with you or in the least check on your page and business offerings from time to time.

So, what happens at 1,000 likes or followers?  Probably the same thing that happened at 40 likes under misdirected efforts, nothing.  Focus on being a better content guru and you’ll see a better return on your time and social media budget.

If you have any major success stories over what happened when you hit a certain number of likes, please share with us. 

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.

What Happens at 1,000 Facebook Likes or Twitter Followers? pt 1

Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In? Photo Courtesy of Sigurd Decroos.
Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In?  Photo Courtesy of Sigurd Decroos.
Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In? Photo Courtesy of Sigurd Decroos.

What is the fascination with numbers on social media sites?  What Happens at 1,000 Facebook Likes or Twitter Followers?  Will the business suddenly receive tons of new customers?  Odds are that will not be the likely outcome.  As we know, it often takes a few touches and brand recognition to get sales from marketing efforts.

Unfortunately, watching your fan count throughout the day, hoping to get to a specific number and see an increase in sales typically isn’t the winning plan.  Being slow out the social media gate and attempting to catch up can cause you to become fixated on magical numbers.  Whether the number is 100, 500, 1,000 or 10,000, the number of Facebook likes and Twitter followers can turn into focusing on superficial numbers. 

Are you monitoring your analytical tools to see how many people are engaging and clicking through to actual sales?  These are the numbers that make your hours in working your social media campaign worth it.  Popularity is great, but in the grand scheme of it all, it just doesn’t pay for salaries, supplies and other expenses in running a successful business.

So let’s say you reach the magical 1,000 likes on Facebook.  Are people sharing your status updates?  Are they visiting your site in an effort to learn more about your product or service?  Are they contacting you to build a relationship?  What’s your like-to-customer ratio?  If you have 1,000 fans and only 5 of them are viewing your status updates and only 1 is going to your website daily, you may be fixated on the wrong numbers. 

Perhaps you’ve seen a large company make the mistake of saying, “Help us get to 10,000 fans” and thought “they reached their goal so it should work for us.”   But did you ever wonder what happened to their sales when they reached the magical number?  Did a company suddenly reach Fortune 500 status or was able to get so many customers they announced hiring 20 new members to their staff because of it? 

Is it more important to get 1,000 random people to click the like button or a couple of hundred interested ones to do so?  Those familiar with the media buying industry would tell you, they would rather have a couple hundred quality leads than 1,000 false ones.  If you have a large amount of likes and your engagement stats are low, your efforts in social media is not measuring up to a good return on investment.  Before asking for people to follow you, ask yourself “why they should”.   This will help you to think twice about what you’re doing to catch up in this social media race of fans-to-customers. 

Don’t be fooled.  If people do not like your product offline, it’s safe to say the odds are they won’t like it online either.  Focus on your overall marketing strategy.  Don’t get lost in what you see others doing for their business.  Come up with a plan that works for your potential buyers.

Check back with us tomorrow for part 2 of “What Happens at 1,000 Facebook Likes or Twitter Followers”.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.

Don’t Get Into Trouble Over… Facebook Giveaways

Attempting to entice new fans or engagement by running a contest on Facebook? Read below.
Attempting to entice new fans or engagement by running a contest on Facebook?  Read below.
Attempting to entice new fans or engagement by running a contest on Facebook? Read below. Photo courtesy of Arte Ram.

Truly we aren’t the Facebook police nor on their team for policy management.  Just a group of individuals working hard for our customers and trying to keep them and ourselves out of Facebook Jail, if there were such a thing.  Hopefully we managed to keep you out of trouble on the topic of the Facebook Cover Photos.  And now it’s time to address another common mistake many are doing to promote their business on Facebook, Giveaways.

Above Promotions Company is not looking to be crowned Facebook experts nor on the inside track of Zuckerberg’s team.  We’re not above this mistake either.  A few months back we posted a chance to get free social media advice and right after it was posted, we realized our methods of administering the contest was violating most of the rules.  This post is just our way of attempting to help others keep their account from being locked or terminated over a simple matter of not reading a few of their 10,000 plus worded (just a guess) user policy.  It’s easy to miss details, which covers two sections in their policy, especially when you’re anxious to claim your social media space or obtain new leads immediately.  However, it’s this anxiousness causing individuals to post promotional contests and gifts in a manner which could provide them with a bit of trouble with the social media giant, that is being addressed here.  (Click here for the full view of the sections being referenced.)

 

Now you’re wondering, “what is it that I should NOT be doing now?”  Well, here’s an example of a promotion which violates Facebook’s terms:

ABC bar is giving away a case of the top shelf liquor to the 100th person to like our Facebook page.  The winner will be announced on our page.  We will then need you to contact us at the bar and the distributor will send it to you in the mail.  Now who’s going to be our 100th fan?!

 

This fan promotional giveaway just violated every item under the Offers and Promotions section.  Of course many of you would say, I’m not giving away alcohol.  You may think your make-up or free tire rotation service would be a viable insert for the promotional ad above, but even with that small substitute, you would still be violating the terms of use.

Although we recommend you going directly to their link to view the rules, you can find the 600 magic words, which are valid as of today, below to review at your convenience as well.

Now let’s go back to what we said above.  As it is not about you not being able to run a promotion on Facebook, but it’s the method of execution and the terms of engagement. 

Facebook requires you utilize an app for running promotions and ensure certain liability topics are covered.  North Social, Wildfire , FanAppz and other application companies offer Facebook approved plug-ins for your Fan Pages. 

Before deciding on your promotion and the application you will use, make a clear plan as to what you hope to accomplish in running the promotion.  Not every business will benefit in the long-term from doing one.

Well at least for now, you have some more information to digest and make some clear branding decisions for your business. 

Oh and stay out of trouble on Facebook.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.

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FACEBOOK GUIDELINES:

D.    Offers
Facebook may not be a suitable place for every type of offer, and you are solely responsible for determining if Facebook is the appropriate forum for your offer. If you create an offer using Facebook’s offer creation tool, the following policies apply:
i.    You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers marketed to minors) and if you are not certain that your offer complies with applicable law, consult with an expert.
ii.    If there are any restrictions on your offer (such as expiration date or limitations on redemption), you must disclose those restrictions to users in the terms and conditions section of the offer.
iii.    You are solely responsible for improper redemption, fraud or other issues that arise from the distribution and/or redemption of your offer.
iv.    If your offer may be redeemed at a merchant not operated by you, it is your sole responsibility to communicate with the participating merchant.
v.    You must not use Facebook’s offer creator to offer the equivalent of a gift card, gift certificate or stored value card.
E.    Promotions
If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.
i.    Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
ii.    Promotions on Facebook must include the following:
a.    A complete release of Facebook by each entrant or participant.
b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
iv.    You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
v.    You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
vi.    You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
vii.    Definitions:
a.    By “administration” we mean the operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.
b.    By “communication” we mean promoting, advertising or referencing a promotion in any way on Facebook, e.g., in ads, on a Page, or in a Wall post.
We reserve the right to reject or remove Pages for any reason. These terms are subject to change at any time.