30 Days without a Facebook Fan Page Post

social media facebook test 30 day
social media facebook test 30 day
30-day Facebook Fan Page Test. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Truly, I didn’t plan for us to test, fast or boycott posting to our Facebook fan page for 30 days when we mapped out our editorial calendar at the beginning of the year. What started out from being busy with growth in our company, to realizing it isn’t our main stream of traffic for converting leads, it became a test.

What would happen after not posting for 30 days on our Fan Page? We had already begun looking at posting once a week or two weeks to focus on more niche social media efforts, but what would happen over a period of 30 days?

Well, nothing dramatic. However, we did fall out of love with it being our number one place to share content. Now to be clear, we are a B2B service company that works with B2C companies. I wouldn’t recommend a 30-day test, fast or boycott if you are a B2C. In fact, you need Facebook way more than a business similar to ours. We have not refrained from using Facebook for our clients. It’s just not our number one source any longer.

Here are three things that lead to us deciding to re-adjust our social media strategy.

  1. Scheduling posts. This feature has not worked properly in months for us as well as the clients we assist. We have been unable to schedule posts in advance. This works against our editorial calendar allowing us to focus on being social instead of stopping to post in the middle of the day. If you have followed our blog from the beginning, you know Scheduling is a big part of our recipe for social media success.
  2. The ever changing fan numbers. The new followers to fan page numbers never match. It contradicts what we are seeing in new likes versus noticeable declines in new followers. (Note: We do not purchase followers or likes.) The changes do not make sense without the supporting data from Facebook to clarify why there are changes.
  3. Our new projects from clients most fitting our desired demographics have come from word-of-mouth or niche media. While we obtain interest from people on social media, it has not lead to a significant number, nor in most cases, valid.

This topic isn’t new or innovative. However, it is helpful to those B2B companies teetering on whether to commit 100% of your marketing resources to a platform which may not yield the best results for new clients.

Yes. Social media is about being social. Yes. Social media is a great branding tool. However, your resource of time is limited. I encourage you to do testing with your brand to determine what is working and what is not.

What do you think? Have you refrained from posting to a social media platform for 30+ days to measure its effects?

Leave your comment below and it may be used for future articles.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

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3 Ways to Ensure You Don’t Lose Customers When a Valuable Employee Leaves

How Do You Keep Your Customers From Leaving. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL
How Do You Keep Your Customers From Leaving. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL
How Do You Keep Your Customers From Leaving When Employees Quit. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL

 

When things happen in 3’s these days, I think, “this could be a good topic to speak on.” Not only because the topic probably needs to be addressed or shared, but because let’s face it, people like reading about lists and love articles with numbers in the title. So this post is the result of recent observations, experience in helping brands over the years and the desire to ensure this article gets read.

Recently three different companies I patronize had a shift in key customer facing employees. These companies did the right things. They hired quality people, gave those people a chance to make an impact in their jobs and reaped the benefits of their great employees. And just like any great employee, they eventually need to spread their wings once they have reached a plateau or desire more responsibilities (money).

Out of these three companies, only one of them managed to survive with little to no impact after one of their key customer facing employees left. One of the companies is a media company who hosted popular online social media discussions. Another is a hotel in an unpopular area of town and the final a busy smoothie business. By the end of the story, you may be surprised as to which company has not missed a beat since their employee left.

But before I share which one business is still doing “ok” without their recently departed employee, we need to discuss a key thing many employers seem to miss. Employees not only impact the brand, but they are the brand. What your employees do or fail to do is a direct reflection of your company. So when an employee leaves, it is a big deal if you do not take the following three things into consideration as a process of hiring new employees.

1.) Hire only for the type that fits your brand. We love two-week notices, but let’s face it, sometimes it takes much longer to find a quality replacement. So what do you do if the end of the two weeks is near and the resumes and interviews are not living up to your hopes? You keep looking. Never get desperate and settle for just anyone as a replacement.

Here is the other key thing, if you have this principle from the beginning, if you have to rely on other employees to help share some of the work while you continue your search, your brand should not miss a beat. Where relying on other existing employees can go wrong (besides them being stretched thin) is if you did not hire the other employees for your brand’s characteristics.

2.) Ensure all employees match the culture of the brand. It is funny how people joke that Disney brainwashes their employees. On 99.99% of your visits to a Disney park, store, hotel or restaurant, you will find that each employee matches Disney’s magical image. This uniformity in delivering a great experience to customers comes from training, training and training. Once you have hired the right type, you will find the training will positively affect your new employees and their performance on the job will match the culture of the brand.

3.) Talk up the old employee and the new one at the same time. This tip is very helpful for businesses with long-term or repeat customers. Whenever an existing client asks where a former employee is at, answering “they left to go to another company” is not a satisfactory response. This leaves the customer wondering, “why?”, “wonder what is going on here?” In their mind, they loved the valuable employee and could end up thinking your business just will not be the same without them. Instead take the approach of saying, “Oh we miss Jane too, but we are so happy to have John in her place. He is so knowledgeable and efficient. He already feels a part of our happy family.” Note the difference in the responses. The latter builds excitement for the new employee and sheds little light on the former one.

Hopefully, you will never have to lose your star employee to another company, but if you take these marketing approaches with hiring and introducing new hires, your star will not be missed, at least by your customers. This is really what you are trying to accomplish. If you do not handle this difficult part of business properly, you will end up seeing customers exit with the former employees.

Don’t get me wrong. Turnover of some customers can be good in some instances. However, you really want to minimize losing good ones.

Oh and to answer inquiring minds as to which company successfully survived losing a star employee, it was the smoothie business. They hire employees who match their brand. I was there as she said her goodbyes and left her management duties behind. Immediately after wishing her the best, I ordered a smoothie and several others since that day. Her team members confirmed all of the people who loved to chat with her on their visits still chat with the other employees on theirs.

So, what do you think? Are these things you currently consider when hiring employees?

Comment below. Your feedback may be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

3 Things to Focus on to Win with Back to School Campaigns

Is your business ready for back to school?
Is your business ready for back to school? Above Promotions Company. Digital Marketing Tampa FL

As many businesses are making the final turn out of summer, some of you may be wondering “how can I increase sales now while waiting on the holiday season?” Whether you have kids or not, it is easy to see the shift move from summer vacations to fall clothes and school supplies.

According to the PM Digital Back to School study, the National Retail Federation (NRF) stated spending reached a total of $72.5 billion in 2013. Now these are numbers no business should ignore. So as you look over the course of the next three to six weeks, including a plan to market to the parents and students seems to make since, right?

It is important to recognize there are two demographics within the back to school season. There are the Back to School (BTS) group which typically consists of the K-12 grades. Then there is the Back to College (BTC) group which focuses on college students. If you keep this in mind you will be able to decide which of the methods will work for your brand or how to tweak them to your demographics.

Here are 3 things to focus on to increase sales during the back to school season.

  1. Personalized experience.
  2. Search engine optimization.
  3. Re-targeting campaigns.

Here are a some ideas in how to incorporate these strategies for those in the fashion, family entertainment and food industries.

Personalized Experience – Fashion

  • The BTS crowd is either trying to figure out their own sense of style or are imitate some celebrity’s style. Identify 4-5 major styles and create display areas in the store or a page online to help the kids identify their style with what your store has to offer.
  • The BTC crowd needs style with practicality on a budget. Show shoppers how they can give the same basic pieces multiple looks for class, hanging out and working.

Search Engine Optimization – Family Entertainment

  • The parents for the BTS and BTC crowd are looking or the quick last-minute function with the family.  Be sure to post your events online using the keywords of “back to school”. If you are a miniature putting course facility or if your paintball store is having an event (if not, put a small one together quickly), you can utilize those terms to attract people looking for something to do as a family to conclude the summer. Since those keywords are used quite frequently this time of year, it is worth the time and investment to update your website or blog to include them.

Re-targeting campaigns – Food

  • Here is the cool thing about using a re-targeting campaign on the BTS demographic. Once the kid finds the item they want online, they share it with their parent online. Now you have the ability to display ads to a minimum of two people in the household. It’s an even better win when they use two different devices to talk about the same product (which is hopefully yours).
  • Re-targeting for the BTC crowd is a must. Many people think college students are on the Ramen noodles daily diet. When the truth of it is they do break that regimen to dine out or visit a bar at least once per month. With that said, if you run ads to students based on geo-location, check-ins or visiting your website, you should want to keep in touch with them.

So what do you think? Are you ready to focus on the back to school season?

Let us know about any ideas you have found to be successful as a business owner or a consumer. You may be featured in an upcoming article.

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Above Promotions is a digital marketing and public relations agency with B2C clients with lifestyle products who are looking to stay in the forefront of the minds of 18-65 year old males and/or females by utilizing technology and creative campaigns. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.