How Technology Changed Our Marketing Efforts

Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.
Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.

The evolution of technology has definitely been an endless one. Over the years we have seen advancements in every industry imaginable due to the newest ideas, gadgets, apps, and the list goes on. The marketing industry has definitely benefited from the numerous technological advancements. With the new strides that social media applications have been taking, the marketing industry has been able take off in a new direction. Now more than ever we see successful brands and marketing professionals directing their attention and efforts towards popular social media websites as a way to directly reach the masses and control the messaging. Facebook, Twitter, and Instagram are only a few; the list is constantly growing with new platforms vying at a chance to get a piece of the advertising pie. Taking a closer look at popular media trends, we see how much of an impact they’ve made on brand recognition.

Here are three trends you cannot ignore if you want your brand to be successful thanks to technology.

  1. Vine and Instagram seemed to have knocked down the most doors when it comes to successful advertising attempts. The both of these methods have a very short, straight to the point method about them which makes it easier for viewers to get stuck into viewing hundreds of Vine videos and Instragram posts for hours at a time. Why wouldn’t marketers jump on this opportunity? While numerous brands have established themselves on Instagram already, only a few brands such as Trident, Samsung, Oreos, and Dunkin Donuts have been successful with creatively marketing themselves through the six-second Vine videos. Dunkin Donuts did a great job with their re-enactment of a NFL play, gaining lots of attention from viewers.
  2. dos equis above promotions company pr digital marketing tampa fl Memes have also had a creative impact on marketing strategies. Memes have sparked wildfires across social media outlets and have ultimately become a source of entertainment. Great memes are very quick to the point, humorous, and easily sharable. These each serve as a major plus in the mind of a marketer. A great example of a meme that took the internet by storm is Dos Equis with “the most interesting man in the world”. After the launching of their commercials and website many users took to re-creating the image of Jonathan Goldsmith with their own messages. This indeed helped the brand gain widespread recognition because regardless of the message, the man pictured was undoubtedly associated with Dos Equis.
  3. Live videos have been around for a while now thanks to YouTube, but users are now looking to YouTube for reasons other than entertainment. YouTube has now become a way for small business owners to market their products through live demonstrations. In return, users are conducting their own reviews of the products giving the brand more recognition and new consumers. Small business owners within the hair industry have greatly benefited from these simple to produce YouTube videos as many women continue to search for that perfect hair product.

These three trends have changed marketing strategies greatly. Businesses are constantly being challenged to attempt to keep up with the fast paced social media world that technology has brought about. Instagram/Vine videos, live videos, and memes are only a few of the major successes. Within the blink of an eye, more and more advancements are arising. As a business owner or brand manager, it is imperative that you remain up to date with the newest technological advancements to stay ahead of the game with all marketing efforts to keep your brand in peoples’ mouths. It is indeed a constant race we are running to stay on top of the game.

Have you started incorporating these tools into your campaigns? How effective have they been?

Let us know your thoughts. They may be used in a future article.

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Selam Belay is a senior studying mass communications at the University of South Florida. Born and raised in Orlando, Florida, she quickly realized her passion for the fast paced entertainment and media world. As a current intern for the Above Promotions Company, she is eagerly perfecting her skills and preparing herself for a long future in public relations. Selam is set to graduate Spring 2015.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

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Don’t Give Up on Blogging

As society continues to move towards becoming relying on digital things and spend more time online, it is becoming easier for brands to go straight to the public. One of the most popular ways of sharing today is through blogs. Blogs have become a sort of modern newspaper. You have the chance to control your message and have it circulated amongst customers, colleagues, or employees via social media sites. While blogging is convenient, it is a task many dread and often falls by the wayside. Here are some tips to make your blog the most successful it can be and keep you motivated to share content. 1) Be consistent The first tip to having a successful blog is consistency. Consistency will help to attract followers. If readers know that you update your blog every Wednesday at noon, it is something they will expect every Wednesday at noon. Rather than posting every once in a while, when no one is really sure when to check the blog for another post, be consistent. Besides helping with followers, consistency will also help you with staying up-to-date on industry topics and sparks creativity for new projects. Eventually it will become routine, and the feeling that you want to give up on it won’t come as much. In the beginning, it may seem a bit annoying not knowing if anyone is reading, and sometimes you may not know quite what to write about. However, this is why coming up with an editorial calendar that is in line with the marketing plan for your brand is vital. This may be difficult at first, but the more you keep going the easier it gets. 2) Be Brief As many people know, the attention span of humans just is not what it used to be. Specifically, when it comes to the internet, people want information fast. One of the biggest social media platforms, Twitter, limits subscribers to only 140 characters per tweet. Work to create your brand’s blogs where the reader doesn’t have to go to page 4 to get the point of why the post was even written. This concept applies for those going the video blog route as well. Keep it brief by just giving the vital information. In other words, quickly get to the point. 3) Find your brand’s voice This is a very important tip for when you’re writing a blog. The voice is important when thinking about how you want your readers to perceive your brand. If your blog is more serious, and you’re doing things like giving people financial or medical advice a serious, a professional voice will give you more credibility. However, when writing for a more creative or youthful audience, your “official press voice” is not necessary. You have to write for your audience. While it is not easy maintaining a blog and getting into a rut will happen on occasion, if you stick to these three tips, you will find your followers will increase and your content become one that people do not want to live without. Have any tips you want to share about how you write your blog post? Share them in a comment below. Your responses could be used for a future article. ******************* Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today. ******************** Althea Tyrell is a spring intern with Above Promotions Company. She is a student with the University of South Florida.

 

As society continues to move towards becoming relying on digital things and spend more time online, it is becoming easier for brands to go straight to the public. One of the most popular ways of sharing today is through blogs. Blogs have become a sort of modern newspaper. You have the chance to control your message and have it circulated amongst customers, colleagues, or employees via social media sites.  While blogging is convenient, it is a task many dread and often falls by the wayside.  Here are some tips to make your blog the most successful it can be and keep you motivated to share content.  1)Be consistent The first tip to having a successful blog is consistency. Consistency will help to attract followers. If readers know that you update your blog every Wednesday at noon, it is something they will expect every Wednesday at noon. Rather than posting every once in a while, when no one is really sure when to check the blog for another post, be consistent.  Besides helping with followers, consistency will also help you with staying up-to-date on industry topics and sparks creativity for new projects. Eventually it will become routine, and the feeling that you want to give up on it won’t come as much. In the beginning, it may seem a bit annoying not knowing if anyone is reading, and sometimes you may not know quite what to write about. However, this is why coming up with an editorial calendar that is in line with the marketing plan for your brand is vital. This may be difficult at first, but the more you keep going the easier it gets. 2)Be Brief As many people know, the attention span of humans just is not what it used to be. Specifically, when it comes to the internet, people want information fast. One of the biggest social media platforms, Twitter, limits subscribers to only 140 characters per tweet. Work to create your brand’s blogs where the reader doesn’t have to go to page 4 to get the point of why the post was even written. This concept applies for those going the video blog route as well. Keep it brief by just giving the vital information. In other words, quickly get to the point. 3)	Find your brand’s voice This is a very important tip for when you’re writing a blog. The voice is important when thinking about how you want your readers to perceive your brand. If your blog is more serious, and you’re doing things like giving people financial or medical advice a serious, a professional voice will give you more credibility. However, when writing for a more creative or youthful audience, your “official press voice” is not necessary. You have to write for your audience.  While it is not easy maintaining a blog and getting into a rut will happen on occasion, if you stick to these three tips, you will find your followers will increase and your content become one that people do not want to live without. Have any tips you want to share about how you write your blog post? Share them in a comment below. Your responses could be used for a future article. ******************* Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today. ******************** Althea Tyrell is a spring intern with Above Promotions Company. She is a student with the University of South Florida.
Above Promotions Company. Digital Marketing and Public Relations. Tampa, FL

As society continues to move towards becoming relying on digital things and spend more time online, it is becoming easier for brands to go straight to the public. One of the most popular ways of sharing today is through blogs. Blogs have become a sort of modern newspaper. You have the chance to control your message and have it circulated amongst customers, colleagues, or employees via social media sites.

While blogging is convenient, it is a task many dread and often falls by the wayside.

Here are some tips to make your blog the most successful it can be and keep you motivated to share content.

  1. Be consistent. The first tip to having a successful blog is consistency. Consistency will help to attract followers. If readers know that you update your blog every Wednesday at noon, it is something they will expect every Wednesday at noon. Rather than posting every once in a while, when no one is really sure when to check the blog for another post, be consistent.Besides helping with followers, consistency will also help you with staying up-to-date on industry topics and sparks creativity for new projects. Eventually it will become routine, and the feeling that you want to give up on it won’t come as much. In the beginning, it may seem a bit annoying not knowing if anyone is reading, and sometimes you may not know quite what to write about. However, this is why coming up with an editorial calendar that is in line with the marketing plan for your brand is vital. This may be difficult at first, but the more you keep going the easier it gets.
  2. Be Brief. As many people know, the attention span of humans just is not what it used to be. Specifically, when it comes to the internet, people want information fast. One of the biggest social media platforms, Twitter, limits subscribers to only 140 characters per tweet. Work to create your brand’s blogs where the reader doesn’t have to go to page 4 to get the point of why the post was even written. This concept applies for those going the video blog route as well. Keep it brief by just giving the vital information. In other words, quickly get to the point.
  3. Find your brand’s voice. This is a very important tip for when you’re writing a blog. The voice is important when thinking about how you want your readers to perceive your brand. If your blog is more serious, and you’re doing things like giving people financial or medical advice a serious, a professional voice will give you more credibility. However, when writing for a more creative or youthful audience, your “official press voice” is not necessary. You have to write for your audience.

While it is not easy maintaining a blog and getting into a rut will happen on occasion, if you stick to these three tips, you will find your followers will increase and your content become one that people do not want to live without.

Have any tips you want to share about how you write your blog post? Share them in a comment below. Your responses could be used for a future article.

*******************
Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Althea Tyrell is a spring intern with Above Promotions Company. She is a student with the University of South Florida.

 

3 Ways to Ensure You Don’t Lose Customers When a Valuable Employee Leaves

How Do You Keep Your Customers From Leaving. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL
How Do You Keep Your Customers From Leaving. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL
How Do You Keep Your Customers From Leaving When Employees Quit. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL

 

When things happen in 3’s these days, I think, “this could be a good topic to speak on.” Not only because the topic probably needs to be addressed or shared, but because let’s face it, people like reading about lists and love articles with numbers in the title. So this post is the result of recent observations, experience in helping brands over the years and the desire to ensure this article gets read.

Recently three different companies I patronize had a shift in key customer facing employees. These companies did the right things. They hired quality people, gave those people a chance to make an impact in their jobs and reaped the benefits of their great employees. And just like any great employee, they eventually need to spread their wings once they have reached a plateau or desire more responsibilities (money).

Out of these three companies, only one of them managed to survive with little to no impact after one of their key customer facing employees left. One of the companies is a media company who hosted popular online social media discussions. Another is a hotel in an unpopular area of town and the final a busy smoothie business. By the end of the story, you may be surprised as to which company has not missed a beat since their employee left.

But before I share which one business is still doing “ok” without their recently departed employee, we need to discuss a key thing many employers seem to miss. Employees not only impact the brand, but they are the brand. What your employees do or fail to do is a direct reflection of your company. So when an employee leaves, it is a big deal if you do not take the following three things into consideration as a process of hiring new employees.

1.) Hire only for the type that fits your brand. We love two-week notices, but let’s face it, sometimes it takes much longer to find a quality replacement. So what do you do if the end of the two weeks is near and the resumes and interviews are not living up to your hopes? You keep looking. Never get desperate and settle for just anyone as a replacement.

Here is the other key thing, if you have this principle from the beginning, if you have to rely on other employees to help share some of the work while you continue your search, your brand should not miss a beat. Where relying on other existing employees can go wrong (besides them being stretched thin) is if you did not hire the other employees for your brand’s characteristics.

2.) Ensure all employees match the culture of the brand. It is funny how people joke that Disney brainwashes their employees. On 99.99% of your visits to a Disney park, store, hotel or restaurant, you will find that each employee matches Disney’s magical image. This uniformity in delivering a great experience to customers comes from training, training and training. Once you have hired the right type, you will find the training will positively affect your new employees and their performance on the job will match the culture of the brand.

3.) Talk up the old employee and the new one at the same time. This tip is very helpful for businesses with long-term or repeat customers. Whenever an existing client asks where a former employee is at, answering “they left to go to another company” is not a satisfactory response. This leaves the customer wondering, “why?”, “wonder what is going on here?” In their mind, they loved the valuable employee and could end up thinking your business just will not be the same without them. Instead take the approach of saying, “Oh we miss Jane too, but we are so happy to have John in her place. He is so knowledgeable and efficient. He already feels a part of our happy family.” Note the difference in the responses. The latter builds excitement for the new employee and sheds little light on the former one.

Hopefully, you will never have to lose your star employee to another company, but if you take these marketing approaches with hiring and introducing new hires, your star will not be missed, at least by your customers. This is really what you are trying to accomplish. If you do not handle this difficult part of business properly, you will end up seeing customers exit with the former employees.

Don’t get me wrong. Turnover of some customers can be good in some instances. However, you really want to minimize losing good ones.

Oh and to answer inquiring minds as to which company successfully survived losing a star employee, it was the smoothie business. They hire employees who match their brand. I was there as she said her goodbyes and left her management duties behind. Immediately after wishing her the best, I ordered a smoothie and several others since that day. Her team members confirmed all of the people who loved to chat with her on their visits still chat with the other employees on theirs.

So, what do you think? Are these things you currently consider when hiring employees?

Comment below. Your feedback may be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
********************
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.