Google Hangouts or Blab.im… Decisions…Decisions pt 2

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

Have you participated in a Blab yet? Did curiosity take you to the point of just lurking or did you try out your own Blab?

It’s been interesting seeing everyone’s point of view on it. In particularly experts like Joel Comm, Brian Fanzo, Amy Schmittauer, who have pretty much ruled Blab as the champion over Google Hangouts. While many other experts are still testing Blab out, many have begun to sing its praises and stating it could be the next big thing in social video. Other early users (it is still in beta mode) are addicted to the point of admitting to spending hours “blabbing” with strangers for fun or other experts for networking.

Then there are the others who are skeptical about spending time on the latest shiny social media object. They have decided to keep using Google Hangouts until they determine a reason to shift to Blab.

So. Which are you? If you’re the latter, I would go out on a limb to say you would be foolish to not at least try it out. It is always good to check out the latest platforms. If you’re wondering if it is better than Google Hangouts, well it is important for you to evaluate whether to jump ship or test, use and keep an eye out.

Here are a few things to keep in mind when deciding whether or not to use Google Hangout or Blab:

  • Will all of your viewers have a Twitter account to log into Blab to watch the conversation? Google Hangout doesn’t require a Google Hangout account to watch a live event. You can stream the event from Google Hangout on your own website with the embedded code.
  • If you’re looking for a private discussion between you and colleagues or friends, then you want to still use Google Hangout. Blab is meant for public chats.
  • If you are looking for a 60 second or less process to start chatting and foregoing numerous steps to begin, then Blab may be your best option.
  • Save time with Google Hangouts because the video gets uploaded to YouTube. Get a link from Blab where you can upload your video file to wherever you want.
  • If you need the convenience of on the fly editing by stopping and starting the video on Blab.

These points may not have helped you to decide whether or not to leave Blab, but it will at least give you an outlook of not ruling Google out just yet.

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will them to a future post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

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Google Hangouts or Blab.im… Decisions…Decisions pt 1

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

It’s sleek. It’s what the cool kids are using or where they are hanging out. And who doesn’t want to be cool? Or better yet, who doesn’t want their brand to be cool?

The cool place seems to continuously move and well, if you blink twice it may have just relocated once again. Do you move or do you stay? Or just hang back to see where everyone goes next?

So you do it. You move right in to the latest platform. Testing it out. Inviting your friends. Listening to experts tell you why you should stay or jump ship to another one. You go from Vine, to Instagram to Meerkat and to Periscope.

While I love the viewpoints of those who really know the industry, those I consider way smarter than I; it is worth noting to the average user, you need to carefully evaluate all platforms to determine which to use to expand your brand.

I mean let’s think about it. Just when experts were trying to convince brands today’s viewers only want short videos, like on Vine or Instagram and longer videos on YouTube are falling out of style, in walks Meerkat and Periscope. Apparently we do have the capacity to watch video footage for longer than mere seconds after all. Perhaps it really is about the content being shared and if it appears of interest to the viewer within the first several seconds or minutes.

As we have seen, Periscope, a Twitter mobile application which allows users the ability to stream what is going on in their world for extended periods of time, was winning the attention of live streaming video platform fans. Then Blab.im appeared. I have seen people who normally spend their time on Periscope, practically live on Blab now. Minutes gone forever by the new platform. But it really isn’t a competitor to Periscope, but for Google Hangouts.

If social media were poker, Blab just upped the ante on Google with good cards in hand. Why not stream 4 different people together in large blocks on the screen and add instant messaging to the group video chat? Indeed, Blab is picking up where Google left off. However, for many, this is not a surprise. Failing to listen to complaints and suggestions from its users, perhaps Google is ok with a new platform coming on the block. But it is probably too soon to count out Google Hangouts. Blab still has some growing of their fan base and potentially new features to consider.

While I am impressed with the ease of use of the platform, I turned to colleagues from various groups online to hear their pros and cons on Blab and how they compared it to Google Hangouts.

Want to know what they said or what I think about the new platform?

Come back next week.

(Cue The Clash’s song, “Should I Stay or Should I Go”.)

Yep. You will need to come back next week to read my pros and cons and the thoughts of other expert social media users of the platform. You do not want to miss out what we have to share.

 

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will add you to next week’s post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

 

Stop Wasting Your Time on Blog Commenting and Likes Exchanges

Stop Wasting Time on Comment and Like Exchanges. Image by Ramzi Hashisho. Above Promotions Company Digital marketing and public relations agency Tampa FL
Stop Wasting Time on Comment and Like Exchanges. Image by Ramzi Hashisho. Above Promotions Company Digital marketing and public relations agency Tampa FL
Stop Wasting Time on Comment and Like Exchanges. Image by Ramzi Hashisho. Above Promotions Company Digital marketing and public relations agency Tampa FL

We love investing in and assisting our clients in investing in content marketing. We utilize numerous blogs to help drive inbound requests or purchases of items or services on a regular basis. In deciding on which online resources to submit information or access to free products or services to bloggers, we evaluate their reach, followers, activity, etc. Having worked well with countless bloggers over the past few years, it’s become inherently obvious which ones are using comment or like exchange groups with other bloggers.

As a person who wears the hat of marketer and publicist, I must say, “Stop Wasting Your Time on Blog Commenting and Like Exchanges.” This may really bother some of the bloggers and the blogger groups on social media platforms which were created to do such things as falsely raise Alexa rank or fake interest in blog posts, but below are some reasons to stop participating in such bad internet marketing practices.

  1. Advertisers and brands are not stupid, at least not the majority of them.It is our job to our clients to make sure the blogs are reputable. The blogger is not using the site to churn money-making opportunities, but was really created to share their passion with a group of readers who look to them as experts. We are going to look at comments and likes on posts. Seeing things like “I like your post, don’t forget to go and like mines” or “Thanks for stopping by my page, I’m stopping by yours now” are obvious signals to the type of blogger we could be dealing with. The other telling sign of a blogger participating in an exchange group is when the profile of those leaving the comments are only or the majority of them are only from fellow bloggers. Even if we see a blog with a high Alexa rank, we can tell by looking at your fan base and current ads as to if you were participating in an exchange.
  2. Stop being lazy and work on your content. No seriously. The amount of time you spend visiting everyone’s site, you could have spent your time using tools like Google Keyword Planner, SEMRush and others to figure out what key topics people want to read about or words to ensure are included in the articles. By writing about relevant topics, search engines will find you and your current readers will keep coming back. Besides, today’s best efforts in marketing comes from standing out as a niche. This is how those who are popular in your field become even more popular by the day. So move from mindless and non-profitable efforts to being original and relevant.
  3. Set and measure proper metrics. People who are stopping by your page out of obligation does not provide you with a true sense of what topics interest your real readers, it does not provide you with a view into who is really represented in your demographics with this mixed false data and you cannot make the appropriate adjustments to get the relevant traffic.

I would like to think that if Matt Cutts dove past the bad guest blogging link exchanges, he probably would have touched on this subject too. (We miss you Matt!) However, it must have been meant for me to tackle this topic. Pretty sure several bloggers we associate with will not like this article, but for those bloggers who are looking to grow and those small businesses who are dipping into these practices to try to gain popularity, I do hope you read and re-read the items above.

I whole heartedly believe these tactics are a waste of time for the 99.9% of blog writers and marketers who attempt to use these practices. It’s a waste of time. Really, stop doing it.

What do you think? Would love to hear your feedback. It may be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.