How to Brag on Your Brand Like Justin Timberlake

Photo of Justin Timberlake courtesy of the TODAY Show. Above Promotions Company Tampa FL 2013
Photo of Justin Timberlake courtesy of the TODAY Show. Above Promotions Company Tampa FL 2013
Photo of Justin Timberlake courtesy of the TODAY Show. Above Promotions Company Tampa FL 2013

 

It’s funny how human emotions can conflict us at times. We work hard to make a name for ourselves and yet shy away from sharing our accomplishments. Why can’t we just state some of our life’s successes with ease? Many clients we’ve worked with over the years struggle in this area. It makes working on their public relations and marketing campaigns a challenge in the beginning. Yet we eventually overcome the issue and are able to move forward successfully. While preparing for today’s projects and catching up on the news this morning, Justin Timberlake gave viewers a good way to brag or name drop without coming across as pompous on the TODAY Show.

Here it is, singer, actor, entrepreneur, spokesperson and more, Justin Timberlake, whose work has run circles around others his age, is able to give accounts of his star-studded life without turning off viewers. In fact, he’s probably measurably made new fans after the two-part interview series between he and TODAY Show anchor, Matt Lauer.

Well, you don’t have to be a mega-star to do the same. It’s not difficult for you too to perfect the art of bragging without being annoying. Are you ready to brag without turning others off?

Here are three tips to help you brag on your work without coming off as irritating to listeners.

  1. Be a story-teller. Just randomly saying, “You know I know Ben Affleck, right?” would be the conversation killer for anyone. Bits and pieces of information not in any order is a mood killer for any situation. Make your life’s journey into a story. Be able to tell of your accomplishments in a manner where the facts flow and are important to the story and the audience.
  2. Know when it’s relevant to tell your story. Again, this is where being random helps no one including yourself. If Timberlake belted out “You know I’ve won a lot of awards in my career” before Matt Lauer could get the first question out, extreme awkwardness for not only the interviewer, but the audience would have occurred. Be a natural story-teller. Tell the story when it’s time to do so. This means don’t randomly tell it, but also know when the moment is right, you must tell it.
  3. Tell your story in a relaxed posture. Comedian Kevin Hart has a joke “say it with your chest” that went viral after his standup routine a year or so ago. Well, in telling your accomplishments, you don’t need to “say it with your chest.” Allow your tone to reflect that of the interviewer or your listener, if not, a little lower than. This allows for a grateful, humble yet “I did these things because I was determined” approach instead of coming of as conceited.

Truly the interview by Matt Lauer with Justin Timberlake in its two parts led to some great entertainment, but at the end of the day, people were able to enjoy segment and not feel turned off from Justin and all of his name dropping.

What do you think? Have you ever been turned off from someone bragging about themselves before? Are you shy in doing it yourself for your brand?

Leave your comment below and you may be featured in a future post.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit Above Promotions Company today.

 

Are YOU Using THE Most Annoying Phrase During a Media Interview?

The Most Annoying Phrase During Media Interviews. Photo Courtesy of John De Boer. Above Promotions Company Tampa, FL. 2012.
The Most Annoying Phrase During Media Interviews. Photo Courtesy of John De Boer. Above Promotions Company Tampa, FL. 2012.
The Most Annoying Phrase During Media Interviews. Photo Courtesy of John De Boer. Above Promotions Company Tampa, FL. 2012.

We probably should have conducted an official poll for this as this is really more or less a media consultant’s pet peeve. Although there was no survey with 1,000 participants attempting to discover what is the most annoying phrase used during interviews, some time was spent looking for facts or results from others to back up the claim being presented today. However for some reason, our searches all ended up with career interview don’ts. Essentially, one could stretch the concept of what NOT to say during a media interview into the career building area, but let’s just focus on selling yourself and brand to the general public today.

So picture this. You’re watching or listening to an interview by a celebrity. They are deemed the ambassador for a brand. The entire interview that is focused on this particular brand contains the words “You Know” in every other sentence.

Ahhhhhhh! It is pretty safe to say that media professionals around the world can feel their blood boil when this happens. Here’s why:

  • One should always be prepared to speak to the media on a topic it represents. Without being prepared, the person finds themself searching for filler words while they attempt to communicate effective words. The filler words add no value and take up precious airtime.
  • If the audience “knew” what the person was trying to say, 9 times out of 10, the interview would not be taking place. The public wouldn’t need to waste their time following the interview.
  • People need words to flow. Obtrusive breaks only prevents the listener from concentrating on the message or completely turns them off.
  • Live interviews are becoming more rare these days thanks to video and podcasts that can be played on-demand. Not being prepared for a live show is not only a bad look for the brand, but also a waste of valuable time before the public.

More than likely most producers for news programs or talk shows would reconsider inviting the guest again in the future. So it is important to ensure you or your representative is prepared to speak to the public.

Now that you know what we feel is to be the most annoying phrase during a media interview. It has to be asked. Are you using this phrase during your interviews? If so, kill it now. Practice until its gone or in the least sparsely used.

We want to hear from you. How do you feel about “You Know”? If it isn’t the most annoying phrase to you, please share one you think tops it.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Be sure to buy your copy of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” TODAY at www.abovepromotions.com.