With hundreds of social media platforms out there, it can be confusing as to where you should be. I mean, who can really expect to be on each one, let alone updating them all.
Of course many of us have a Facebook, Twitter, LinkedIn, Google +, Instagram, Pinterest and Tumblr accounts, but what about the Reddits, StumbleUpons and Disqus of the social media world? Where do they lie?
It has been often said that “in business you should be everywhere”. And while I do agree you should be everywhere, your return on investment, may not yield a profit from this approach. This holds true offline or online.
As mentioned in my book, “Because You’re Small: Effective Marketing Strategies for Immediate Implementation”, you must be in the social media game, but at what cost? In fact, do you have any clue what your Social Media ROI is for your business? In the book I provide and explain a formula to use in order to see if you’re balancing your social media expenses within your marketing budget. By measuring and knowing your ROI, you can prove your case to your manager, boss or even yourself as a business owner, if being on Fancy (TheFancy.com) is worth your time and money.
With that said, being everywhere makes sense, at least from keeping people from squatting under your name and brand, but can you still manage to increase any chance of visibility if you’re not updating each account? In fact, with so many people being hacked, would it even be helpful to have an account only to realize when you do log in, someone has taken it over with their spam?
So what’s the solution? Understanding your demographic and the demographics of the social media platform that you are questioning is key. For example, if you’re in the middle-aged women’s fashion industry. You need to be on platforms that support your products or services, like Pinterest.
There are so many different organizations collecting and releasing statistics on a regular basis. The information itself is not hard to obtain. Sites like PewInternet.com provide data that businesses and non-profits can use to target their demographic. Now these sites are just a tool to help guide you, but you at least have some sense of direction as to where you should be.
So if you’re sitting in a dry social media place where leads come every few months, consider moving and concentrating on another platform. Nothing is permanent and no one says you can’t have an address there. Just don’t let it be your primary residence.
What do you think? Do you need to be everywhere? Have you limited your presence to just a few social media sites? How are your leads working there for you? Comment below. You may appear in a future post.
Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.