Staying Out of Trouble

Staying Out of Trouble. Above Promotions Company, Tampa, FL 2013
Staying Out of Trouble. Above Promotions Company, Tampa, FL 2013
Staying Out of Trouble. Above Promotions Company, Tampa, FL 2013

Being a small business owner with a small staff makes it easy for mistakes to occur. Some are more costly than others. Although it is never ones intent to get their business into trouble, it happens. But what if you could avoid those mistakes?

What if you knew what building codes would cause immediate issues for you? What if you had a better grasp on what could happen if you run a contest or promotion in your store or on the internet? How about employee law issues? What loan terms should you avoid in borrowing money from the bank? And wouldn’t it be great to hear what other startups did wrong so you could avoid doing so?

On Thursday, April 18th, at CoWork Tampa, LocalShops1.com and Above Promotions Company will be presenting “Staying Out of Trouble“. This event will feature guest panelists from the legal, contracting, human resources and financial fields. All with the goal of giving you top tips that will keep your business from economic or legal trouble.

Panelists members are:

Legal matters: Suzi Marteny, Englander and Fischer

Human resources: Rosilyn Dickerson, Florida Public Employers Labor Relations Association (FPELRA)

Building regulation: Rob Bell, Bell Contracting & Design

Commercial Banking: Max Oligario, JP Morgan Chase

The event will be moderated by Ebony Grimsley of Above Promotions Company and author of “Because You’re Small”.

Grimsley states, “Our goal for this event is to provide whatever information we can to prevent businesses from getting into trouble with other businesses and the government. The panelists are experts in their field and have a wealth of information to provide and are ready to answer questions.”

The featured speaker for the evening is Daniel James Scott, founder of Gazelle Lab and Associate Director of USF-St. Petersburg’s  Sustainable Entrepreneurship & Innovation Alliance. He is one of Tampa Bay’s most influential people in business, technology and entrepreneurship. He has been called an “economic impact player” by Florida Trend magazine, and has a key role in several of the area’s most successful enterprises. Among his numerous awards: 100 Most Influential Business Leaders (Tampa Bay CEO magazine), Best Idea Incubator (Creative Loafing) and Collaboration Award Finalist (Tampa Bay Technology Forum). Daniel will be sharing real life examples of mistakes he has seen startups make.

Come prepared for notes. Come prepared with questions.

For more information or to register for this event, please visit LocalShops1.com or click here to register today.

Will you be in attendance? Have any questions you would like to submit in advance? Leave them in the comments below. See you there!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

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LocalShops1 is a coalition of hundreds of independently owned businesses and thousands of energized shoppers, with the mission of advocating, promoting and offering support to companies throughout Tampa Bay. Visit http://www.localshops1.com to find out how you can get involved.

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Our #1 Social Media Tip

Schedule. Schedule. Schedule. The best social media tip by Above Promotions Company. Photo Courtesy of Pawel Kryj.
Schedule. Schedule. Schedule.  The best social media tip by Above Promotions Company. Photo Courtesy of Pawel Kryj.
Schedule. Schedule. Schedule. The best social media tip by Above Promotions Company. Photo Courtesy of Pawel Kryj.

Above Promotions Company’s Creative Director, Ebony Grimsley was recently asked to join a panel at “The Ultimate Social Media Extravaganza” which is hosted by The Patch and LocalShops1 in St. Petersburg, FL on July 12th from 6 pm to 9 pm.  While taking a look at existing material we share at workshops and with clients, we decided to list some of our most commonly shared tips.  From content to tools, we are always providing time or money-saving tips, however, the most important tidbit we mainly share is “Schedule. Schedule. Schedule.”

Ok.  Now that you have our number one tip, feel free to stop reading here.  But if you’re curious as to what is implied by such a simple word like “schedule”, please read on.

SCHEDULE.  Nothing about your social media campaign should be whimsical or haphazard.  The content you share should correspond with topics relevant to your audience and coincide with existing initiatives the public should know about your business.  So before you share the post stating, “Stop by to check out our latest deals” consider if you need to share the one pertaining to your upcoming in-store event instead.

SCHEDULE.  Building your social media posts onto a calendar or database by date, will help you to not only keep from sounding redundant, but will allow you to draft your posts and proofread them before they go public.  Knowing what you will write before plopping down in front of the “send” or “post” button will help prevent most top embarrassing mistakes.

SCHEDULE.  Set it and forget it.  If you take the time to plan out above, utilize tools such as HootSuite, TweetDeck or even Facebook’s Scheduler (just released) to insert your posts into a queue.  If you exercise using such programs at least once per week, you’ll find yourself not consumed in social media tasks, which is way to easy to do.  Time management is crucial to every do-it-yourself business owner or manager.  You’ll find the overwhelming feeling dissipate when you plan ahead. (Please note, you will need to check on your posts daily to ensure they did post and to actively respond to your fans.)

Organizing your marketing tasks is the best way to save time, minimize common errors, appear professional and attractive to your potential customers.  Trust us.  When the quality of your posts and the correct timing is activated, engagement will go up.

We want to hear from you.  Do you SCHEDULE your social media tasks already?  If so, which tools do you use?

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.